5 SEO Tips for Corporations
Tip #1 - Don't Ignore SEO Recommendations
Put another way, SEO
recommendations need to be given their proper prioritization within the list of everything else your IT team is trying to accomplish for your website.
It's important to recognize that most IT teams don't have much visibility into analytics and don't see how much traffic (and ultimately revenue) is created through organic search. Be sure to share this information with them along with the potential opportunity that search could bring to the site if it was better optimized. After all, the name of the game in this economy is revenue and you can't make any if you don't have customers.
Not to under value some of the other projects and activities that IT teams and web developers are engaged in, but few will have the same economic impact to a company that a top listing in Googlewill have for the right keywords.
Encourage your teams to prioritize the implementation of SEO recommendations and share the success of those recommendations once they are implemented.
Tip #2 - Solve CMS Issues
You would think in the modern era that all CMS systems would be SEO friendly. Unfortunately this isn't the case.
Make sure your CMS system is evaluated by an SEO professional to potentially identify problems like:
- URL structures that cause duplicate content / difficult to index
- Session IDs
- Lack of support for Custom Page Titles
- Lack of support for rel=canonical tags
There are nearly 100 other potential site-wide technical issues that could cause issues with search engines. Make sure your CMS system is professionally evaluated for these issues as some of them can cause major problems with indexing and ranking.
Tip #3 - Have a Strong Content Strategy
This is one of the hardest challenges that most companies face. If you want to be listed in the top of Google for a particular keyword, then you're going to have to accept the fact that you have to publish strong, authoritative content that is relevant to that keyword on a consistent basis.
If you don't have resources dedicated to this activity you will mostly likely lose out in the long run to your competition that does. It's important to recognize that marketing hyperbole doesn't usually qualify as strong, authoritative content.
You have to put yourself in a search engine's shoes and really evaluate whether your content could be considered one of the top 10 resources in the entire world for users whose intent is to find information related to the keyword that you're optimizing for.
Tip #4 - Integrate Social Media With SEO
It's no secret that social media has become much more important to search rankings recently. From social mentions to link building, you must integrate social media with your SEO efforts
Ensuring that your social team understands what keywords you're targeting and where those keywords are being targeted is a minimum. Integration of SEO best practices into blogging, tweeting, video production and sharing, social media platforms like Facebook and Pinterest as well as your own community platform are critical pieces of the SEO puzzle.
Make sure that your SEO team and your social team are in constant communication for best results of both programs.
Now ask yourself, how many likes and followers have you got on Facebook and Twitter? We haven't even got into the likes of LinkedIn, Pinterest and etc yet.
Tip #5 - Integrate Paid & Organic Search
Finding the right balance paid and organic search is a challenging endeavor for many companies. Every market is a little different and creating an optimal spend budget based on your organic ranking takes some time and some testing to get right.
You can increase the effectiveness of both your paid and organic search programs by ensuring that performance data is shared between both teams. Your organic keyword performance should influence which words you target in paid search and vice versa.
Ensuring that top performing keywords are identified and communicated to both teams is a critical first step toward organic and paid search integration.
iClick Media have always advocate to our clients to split their budget between SEO and SEM. 1 is not better than the other. Its always good to place your eggs into different baskets.
Hopefully these 5 tips have given you some good ideas on how to improve your own SEO program, especially if you're running an enterprise SEO campaign. Adhering to these principles will give you the strongest opportunity for success. Good luck!
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- 2012-10-28 16:32:56
- Search Engine Optimisation (SEO)