Instagram Ads
Instagram marketing using visual graphics has seen higher ROI as compared to the other advertising campaigns with 15 million business profiles worldwide and 1 million marketers advertising their businesses on Instagram. From big brands like Nike (Acer, NUS, NTU, and UOB) and small brands have been using Instagram Advertising. Instagram is all about visual graphics, exciting videos and storytelling as visual content has been the most effective in target audience engagement. Since Instagram is owned by Facebook, it helps increase brand awareness, prospecting, and conversion by directing customers to Facebook and then eventually to the website.
Benefits of Instagram:
- Enhanced targeting: Allows you to target your audience more precisely.
- Boost brand awareness: More people will become aware of your brand. When people recognize your brand more, it builds credibility and helps you gain trust.
- Increased customer satisfaction: You can respond to user comments and provide a personal touch to your brand.
- Matches your budget: Instagram uses a pay-per-click model which means you will only have to pay if the user clicks on your post, goes to your website or makes a purchase.
What’s new on Instagram?
The newest function on Instagram is Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. You can record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can also share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.
What’s new on Instagram?
The newest function on Instagram is Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. You can record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can also share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.
What are the advantages of Instagram reels?
- Better Visibility: Instagram Reels provide another way (apart from IGTV, Live and Stories) to reach your target audience.
- Better Shareability: Reels, unlike Stories, won’t vanish after 24 hours. Users will be able to view and share them for a longer time.
- Better Discoverability: A public Reels video appears in the Explore tab, distributing your content to many users outside your followers. And the videos also appear on the pages dedicated to the songs, the hashtags or the effects added in the video.