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FAQ

1. What is SEO?

Search Engine Optimization is using certain techniques that would help a website rank higher in any search engine result page. If proper SEO techniques are not employed then a website might remain virtually unknown to its potential customers for a long time. Techniques that make a website visible to its targeted audience are known as SEO techniques.

2. What are the ranking factors?

No one knows all the ranking factors of a search engine. It is estimated that Google uses 200 ranking factors to give a page its rank. Some of the known ranking factors are links, keywords, mobile responsiveness and so forth.

3. Why should I use SEO services?

The answer is simple. Use SEO to increase visibility of your website. This way you will get more traffic that would lead to increased profits. It should be remembered that Google search algorithms are pieces of code. They do not understand a website’s content but use certain factors to know its relevance to the searched keyword.

4. Can’t I do SEO myself?

Employing the right kind of SEO techniques needs experience. Though you can read books and start with some basic techniques you might still not be able to reap substantial benefits. In fact, if wrong techniques are applied then they might backfire and lead to the website being penalized or banned.

5. Do I need to have technical skills to do SEO?

No, most of the SEO techniques do not require any technical skills. Though some advance techniques might require you to know a bit of coding but basic techniques can be done by analyzing the web pages and watching your rankings.

6. How much time will it take for SEO to work?

It all depends upon the website size, content and other such factors. Some websites have seen changes in a week’s time, but for others it takes a couple of months to see any change in the ranking.

7. What is On page SEO?

On page SEO techniques are the ones that are employed on the web page content and code. They would include changing content, using keywords in title tags and meta tags and so forth. Image optimization, coding the robot.txt files all fall under on page optimization techniques.

8. What is Off page SEO?

There are many other factors that do not fall under the periphery of the code and content. They are inbound links, social media sharing through likes and comments and social bookmarking through tagging in various forums and communities. iClick Media engages in white-hat proper Off-Page SEO techniques to push your website’s domain strength and organic ranking up.

9. What is black hat SEO?

These are malpractices done by website owners to increase their site’s ranking through unnatural means. Examples of such strategies are fake blogs, low quality or spinned articles, keyword stuffing and so forth. These techniques are obviously not approved by the search engines and might lead to blacklisting of the website.

10. What is white hat SEO?

Link building through natural means would constitute White hat SEO techniques. Getting backlinks from relevant sites, abiding by search engine’s terms and conditions and writing good content will all constitute white hat SEO techniques.

11. How much does SEO services in Singapore cost?

The SEO company, service plan, and aggressiveness of the campaign will all affect the cost of SEO services in Singapore. SEO services Singapore typically charges between $300 and $1,500 per month.

1. What is SEM, and how does it differ from SEO?

SEM, or search engine marketing, is a form of digital marketing that involves using paid ads to appear on search engine results pages (SERPs). Unlike SEO, which focuses on organic search rankings, SEM uses paid search advertising to drive traffic to a website.

2. How can SEM help my business achieve its marketing goals?

SEM can help businesses achieve their marketing goals by driving targeted traffic to their website, increasing brand awareness, and generating leads and sales. It’s a great way to reach potential customers who are actively searching for products or services similar to what your business offers.

3. What are some of the most popular search engines for SEM, besides Google?

While Google is the most popular paid search engine for SEM, other platforms like Bing and Yahoo! also offer advertising options. 

4.How do you select the right keywords for my PPC campaigns?

We conduct extensive keyword research to identify the most relevant and effective keywords for your PPC campaigns. We consider factors like search volume, competition, and relevance to your business to ensure that your ads reach the right audience. We will also take a close look at your landing page to determine Quality Score (QS) and Optimisation Score (OS). 

5.What is the best way to target specific audiences with SEM?

We use a combination of targeting options, such as location, demographics, interests, and behaviour, to ensure that your ads are reaching the right audience. We also use retargeting strategies to reach users who have previously interacted with your website or ads.

6. Can you help me optimise my landing pages for better conversion rates?

Yes, we can help optimise your landing pages for better conversion rates by analysing user behaviour and making improvements to elements like page layout, content, and calls-to-action. We utilise tools such as Google Analytics, Heat Map Tracking, Call Tracking, Exit Intent and many other metrics to do Conversion Page optimisation.

7. How do you track and measure the success of my SEM campaigns?

We use advanced analytics tools to track and measure the success of your SEM campaigns, including metrics like click-through rate, conversion rate, and return on ad spend (ROAS). We provide regular reports to keep you informed of your campaign’s progress and make data-driven decisions. Some of the more common conversion metrics include the number of lead forms generated, phone calls, WhatsApp messages, sign-ups for newsletter, etc.

8. What is the benefit of using Google Ads versus other PPC platforms?

Google Ads offers the largest reach and is the most widely used search engine, making it a popular choice for SEM. It also offers advanced targeting and bidding options, as well as integration with other Google marketing tools like Google Analytics, Google Search Console, Google Tag Manager and Google My Business.

1. What is social media marketing, and how can it benefit my business?

Social media marketing involves using social media platforms such as TikTok, Instagram and Facebook to promote your brand, products, or services. It can benefit your business by increasing brand awareness, driving traffic to your website, and generating leads and sales.

2. Which social media platforms should my business be on?

The platforms your business should be on depends on your target audience and marketing goals. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, Tiktok and YouTube.

3. What types of content should I post on social media?

The types of content you should post on social media depend on your audience and marketing goals. Content can include images, videos, blog posts, infographics, and more. It’s important to post regularly and engage with your audience to build a strong following.

4. How do you measure the success of social media marketing?

We use metrics like engagement rate, followers growth, reach, and conversion rate to measure the success of social media marketing. We also track website traffic and sales generated from social media campaigns.

5. How often should I post on social media?

The frequency of posting on social media depends on your audience and the platform. Generally, it’s recommended to post at least 3 times a week on most platforms, but it’s important to test and adjust based on audience engagement. There is no fixed formula for success.

6. Can you help me create a social media strategy?

Yes, we can help create a customised social media strategy based on your business goals, target audience, and budget. Our services include content creation, social media advertising, community engagement, influencer marketing and ongoing management and optimization.

7. How can social media advertising help my business?

Social media advertising can help your business reach a wider audience, target specific demographics, and drive traffic to your website or landing pages. It’s a cost-effective way to promote your brand and increase sales.

8. How do you ensure brand consistency across multiple social media platforms?

We develop a brand style guide and content calendar to ensure brand consistency across multiple social media platforms. We also use analytics to track engagement and adjust content based on audience preferences.

9. How can I use social media to engage with my audience?

Engagement with your audience is key to building a strong social media following. You can engage with your audience by responding to comments and messages, running contests or giveaways, and creating interactive content like polls and quizzes.

10. How can social media help with SEO?

Social media can indirectly impact SEO by driving traffic to your website and increasing brand awareness. It can also help with link building and social signals, which are factors that search engines consider when ranking websites.

1. Why is website design important for my business?

Website design is important for your business because it can impact how visitors perceive your brand and whether they choose to do business with you. A well-designed website can increase trust and credibility, improve user experience, and ultimately drive more leads and sales.

2. How long does it take to design a website?

The time it takes to design a website depends on the complexity of the project and the client’s requirements. A basic website can take anywhere from 2-4 weeks, while a more complex website can take several months. Our team works closely with clients to establish clear timelines and ensure timely delivery.

3. What is the website design process like?

Our website design process involves several stages, including discovery, design, development, testing, and launch. During the discovery phase, we gather information about the client’s business, target audience, and marketing goals. From there, we create a design concept and refine it until it meets the client’s requirements. The development phase involves coding the website and integrating it with any necessary software or third-party tools. Finally, we test the website and launch it once it’s ready.

4. Do you design mobile-friendly websites?

Yes, we design mobile-friendly websites that are optimised for all devices, including smartphones and tablets. Mobile optimization is crucial in today’s world where more people are accessing the internet on mobile devices than ever before. Our web-built is always using the Mobile-First approach.

5. How much does website design cost?

The cost of website design depends on the complexity of the project and the client’s requirements. We offer customised website design packages that are tailored to each client’s needs and budget.

6. Can you help with website content creation?

Yes, we offer website content creation services, including copywriting, photography, and videography. Our team works closely with clients to develop content that is engaging, informative, and optimised for search engines.

7. Can you redesign an existing website?

Yes, we can redesign an existing website to improve its design, functionality, and user experience. Our team can work with existing content or create new content if necessary.

8. Do you offer website maintenance and support?

Yes, we offer ongoing website maintenance and support to ensure that the website is running smoothly and up-to-date. Our team can handle tasks such as software updates, backups, and security checks.

9. How do you ensure that the website is search engine optimised?

We design websites with search engine optimization (SEO) in mind, using best practices such as keyword research, meta tags, and responsive design. We also ensure that the website is fast and mobile-friendly, which are factors that search engines consider when ranking websites.

10. What happens after the website is launched?

After the website is launched, we provide training to clients on how to use the website and make updates. We also offer ongoing support and maintenance to ensure that the website continues to meet the client’s needs.

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