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The Power of motion graphics

They’re also a must-have for every company’s digital marketing strategy. According to Forbes, video is projected to claim more than 80% of all web traffic by 2019. Motion graphics are exploding across the internet, and it’s not without good reason. Here’s why motion graphics and videos are sure to improve your digital marketing.

“Design is intelligence made visible.”

– Alina Wheeler, Author

Digital marketing graphics are creative and beautiful videos that entertain us, inform us, and engage us for 60-90 seconds. In today’s digital world, motion graphics are proven to be essential for a digital marketing strategy for every business from startups to giants. They’re short videos that inform, engage, and entertain..

To some, it may seem unbelievable that a one minute graphics for digital marketing or a promotional video can engage and convince a potential prospect to purchase a product. However, the strategy does work, and this is precisely the case. According to Eyeview Digital, placing a video on a website’s landing page can enhance conversions by 80%. The reason is videos draw customers’ attention and make your brand impressive in front of your clients in less than sixty seconds. A creative, exciting, and engaging video can not only bring your brand to life, but it can also make a noticeable difference.

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Explainer animations

There is a variety of animated video content under the umbrella of explainer animation. If your goal is to convey a message, explainer animations are worth considering. If you have a story to tell about your brand, or how you started a business, or even how your product or service works – you can say it with an explainer animation. Moreover, you can create an engaging video to demonstrate certain things to your team and clients. Hence, explainer animations are ideal if you want to differentiate your business from your competitors’ in a significant manner.

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Telling brand story

Our brains soak up in stories like a sponge, because humans are storytelling creatures. Digital marketing graphics allow you to introduce a product by turning it into an unforgettable story. You can also show your company’s history, development, values, and so much more, using videos in which your customers see how your product and service is designed and innovated. Tell viewers how your idea has become a sales reality with endless possibilities.

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Product descriptions

Products can be well described using audio and visuals creatively. The aspects and USPs of your product can get polished with beautiful graphics which demonstrate how it works for your customers.

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Video titles and overlays

If you have a series of videos on social media sites, you can use modern graphics to enhance your content. Make custom animation titles that are memorable and distinctive. Add graphic overlays to reinforce data, to grab attention and improve the density of the video content.

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Conveying news

No one likes to read a one or two pages press release. Conveying news through video is both desirable and responsive. Also, you can get instant feedback from your clients, and this feed-back helps you further create your strategy.

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Testimonials

People love to hear other people’s experiences and reviews. Put together a good collection of testimonials to incorporate into your digital marketing graphics; that way you make your brand trustworthy and reliable in the eyes of your customers.

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Logo animations

Logo animations can spice up your social media, website, and they can be even used for an event booth and your email signature. Undoubtedly, they are a great way to get the attention you seek.

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Social media content

How can you make your video stand out in the ocean of tweets, posts, snaps, and visuals? Customized digital marketing graphics are an ideal way to get a better ROI. Are your marketing efforts smart? Then animated GIFs are a popular option for your social media content. A 20-second video is also a good option, as it is easy to create and loads instantly.

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Event invitations

Showcase an upcoming event, a post-event feedback or the live event coverage, using a digital marketing animation video, and link it to your social media pages and to your marketing emails. Then, post it on the main page of your site to create a buzz.

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EDM Design

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Videography

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Copywriting

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Motion Graphics

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Brochure Design

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Logo Design

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Coffee Book Design

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Graphic Design

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Photography

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