What is Google Ads?
Google Search is the most popular form of GoogleAds as 82% of all local searches result in a store visit, purchase or phone call from which 62% comes from Google. Therefore, advertising through Google Search Ads will give you the benefits of having control over your budget, detailed demographic audience targeting, optimize search campaigns through specific CTA, monitor and analyze campaign performance and optimize the campaigns for required KPIs.
Benefits Of Using Google Search Network:
Using Google Search Network would make your company more competitive as many companies in the world have already engaged this method. To remain relevant to your customers, you need to embark on this. Worried about how to do so? We are here to help!
Using Google Search Network would increase the visibility of your marketing efforts. More potential customers would be able to know what you have to offer and hence would be more likely to engage with your company.
Google Search Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their personal interests, age or gender. This means your ad can show up on sites related to your business, or to users who match the specific criteria that you’ve specified.
Why Choose Us?
We have been actively engaged in digital marketing for 14 years. We are a Google Premier Partner with Specialists who are all black-belt certified. We also have our very own in-house web developer and graphic designer. Be assured that we provide the best services!
Value Added
Besides our core competency in running Google Advertisement, we also go the extra mile to ensure that you, our esteemed clients get the best bang-for-buck! Most digital marketing agencies generally only utilises the below search metrics when it comes to running your search campaign:
- Broad Match Keywords
- Phrase Match Keywords
For example, if you are selling ‘shoes’, you may be surprised to find out that your ads are being shown when a user is searching for ‘soccer boots’.
Value Added
Besides our core competency in running Google Advertisement, we also go the extra mile to ensure that you, our esteemed clients get the best bang-for-buck! Most digital marketing agencies generally only utilises the below search metrics when it comes to running your search campaign:
- Broad Match Keywords
- Phrase Match Keywords
For example, if you are selling ‘shoes’, you may be surprised to find out that your ads are being shown when a user is searching for ‘soccer boots’.
To deliver the best advertising results to you, we seek to utilise Smart Bidding in your advertising system. We will take the initiative to setup a bid for each individual auction of your keyword query and then bid up or down, depending on how well your search query is likely to perform.
Over at iClick Media, we go the extra mile and ensure that different campaigns are being set up, with their own corresponding AdGroups to ensure that your search keywords are tightly grouped together. We also utilise other search metrics such as:
- Exact Match Keywords
- Negative Match Keywords
- Broad Match Modifier
The updated phrase match simplifies match types by combining the control of phrase match, and the expanded reach of the broad match modifier. This new way of targeting keywords is more expansive than the former phrase match.
Get Started with Our SEM Services Today
Our SEM services are designed to help your website rank higher in search engine results pages and drive more traffic to your site.
Our customized strategy includes PPC advertising, Google AdWords management, keyword research, ad copywriting, landing page optimization, and campaign tracking.
With our services, you can expect increased traffic, higher visibility, better ROI, improved conversion rates, and detailed reporting.
Contact us today to schedule a consultation and take the first step towards improving your online visibility.