Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience. Graphic designing is art with the purpose that involves a creative and systematic plan to solve a problem or achieve specific objectives.
It is a unique process of visual communication through images, symbols or even words. Graphic elements, hence, enhance the aesthetic expression of concepts and ideas. Efficient graphic design highlights plans to discover what makes an image genuinely stand out and get shared.
Why is it important?
Digital marketing is based on the delivery of visuals and informative contents. Graphic design turns a company’s ideas into realistic revelations. This way an enterprise communicates with its target clients effectively. In today’s fast-paced world, where consumers have a short attention span, a clear stellar visual accompanied with brief content is the only way of gaining attention.
Ergo, an efficient method of captivating your target audience is to implement graphic elements. Organizations can communicate their personality to potential customers by using visual language. A design not only evokes emotion, but it also makes you stand out against numerous competitors. It can then lead to direct customer action and spurs customers to initiate contact with your company instantly.
Statistics
Benefits of visual graphics in digital marketing
- In terms of visual content marketing, 32% of digital marketers claim visual images are the most important type of content. Blogging comes second at 27%, followed by videos (24%), live video (9%), and podcasting (1%).
- Interestingly, when people hear a message, they are most likely able to remember 10% of the information relied three days later on. However, when the same message is coupled with a visual graphic, people can remember 65% of the information 3 days later.
- 60.8% of digital marketers say that visual assets are imperative to successful marketing.
- Interestingly, in terms of performance, digital marketers said that original graphics (40%) performed best and delivered the most engagement. Videos & presentations (23%) was second followed by charts & data visualization (20%), stock photography (12%) and Gifs and Meme (5%).
- Even more, 69% of digital marketers said that visuals are very important in their marketing strategies.
- For every 2000 business cards passed out, there is a 2.5% increase in sales.
- Also, 65% of digital marketing executives claim visual assets like image, infographics, illustrations, and video is imperative to brand story communication.
- Besides, visual presentations are more persuasive than non-visual presentations.
Statistics
Benefits of visual graphics in digital marketing
- In terms of visual content marketing, 32% of digital marketers claim visual images are the most important type of content. Blogging comes second at 27%, followed by videos (24%), live video (9%), and podcasting (1%).
- Interestingly, when people hear a message, they are most likely able to remember 10% of the information relied three days later on. However, when the same message is coupled with a visual graphic, people can remember 65% of the information 3 days later.
- 60.8% of digital marketers say that visual assets are imperative to successful marketing.
- Interestingly, in terms of performance, digital marketers said that original graphics (40%) performed best and delivered the most engagement. Videos & presentations (23%) was second followed by charts & data visualization (20%), stock photography (12%) and Gifs and Meme (5%).
- Even more, 69% of digital marketers said that visuals are very important in their marketing strategies.
- For every 2000 business cards passed out, there is a 2.5% increase in sales.
- Also, 65% of digital marketing executives claim visual assets like image, infographics, illustrations, and video is imperative to brand story communication.
- Besides, visual presentations are more persuasive than non-visual presentations.
Graphic designing as the best instrument for digital marketing
A graphic designer’s artistic skills merged with business acumen can function as a dynamic tool to impress clients. Designers craft aesthetic, impactful work that impress upon viewers and spur more traffic. Once a client lays eyes upon a firm’s impressive and impactful ads, they are more likely to remain on that platform and inquire further about the product.
Exclusive graphic elements play an increasingly important role in captivating people’s minds. Visual language communicates a company’s personality to its potential clients. A design does so much more, it evokes emotion and makes you noticeable amidst vast competitors. Visual communication invokes direct customer action and initiates contact with a company instantly.