“Copy is a direct conversation with the consumer.”– Shirley Polykoff
Copywriting is the content you see written in the caption of a Facebook ad. It’s the headline of a Google ad or the description of a YouTube video. It’s the text on a website, from the landing page to the product page. Outside of digital marketing, it’s the text written on billboards, the title of a newspaper article, and the sign outside of a brick-and-mortar store. Copywriting motivates people to click on a website, tells them why they need to buy the product, and persuades them to swap their money for goods and services.
The tone of voice used should unify your brand’s values, aspirations, problems and solutions; therefore, effectively communicating with your audience. This will stir emotions and create conversations that increase brand awareness. Relatable and informative content has a significant impact on your audience because it builds trust and loyalty with your brand. Websites that rank top on search engines have original, in-depth, and long-form content. If copywriting is done right, your website can quickly rank higher and experience more traffic.
SEO copywriting
A strategic and carefully implemented SEO plan ensures your website and content will get the attention they deserve. Every business wants to be seen and appearing in search engine results is the best way to get noticed. But don’t be fooled, you can’t just stuff some keywords into a few blog posts and hope for the best. After all, nearly 91% of all web pages receive zero traffic from Google and that’s down to either a poor SEO strategy or a total lack of one to begin with. First Page Digital’s SEO copywriters work with our SEO team to understand your target audience, improve search engine rankings, and drive genuine leads that result in new and loyal customers. Find out more about our SEO offerings from our experts.
SEO copywriting
A strategic and carefully implemented SEO plan ensures your website and content will get the attention they deserve. Every business wants to be seen and appearing in search engine results is the best way to get noticed. But don’t be fooled, you can’t just stuff some keywords into a few blog posts and hope for the best. After all, nearly 91% of all web pages receive zero traffic from Google and that’s down to either a poor SEO strategy or a total lack of one to begin with. First Page Digital’s SEO copywriters work with our SEO team to understand your target audience, improve search engine rankings, and drive genuine leads that result in new and loyal customers. Find out more about our SEO offerings from our experts.
technical and informative copywriting
Technical and informative copywriting is all about the finer details. If you have a product or service that’s difficult for those outside of the industry to understand, our technical copywriters can drill down to the key points of your offering and craft copy that explains it clearly and simply to your target audience. With more than 1,700 clients worldwide, years of experience, and countless fields of expertise, our digital team will ensure that you get your message across no matter how complex the subject matter.
marketing copywriting
This is the traditional type of copywriting you might have seen in television and movies (here’s looking at you Mad Men). From sharp direct response copy that will have consumers clicking to buy straight away to witty banner ads or the type of eye-catching e-newsletters that people actually bother to open, marketing copywriting isn’t about quantity it’s about quality. At the end of the day, our marketing copywriters may have written anything from a few sentences to a few pages, but behind those words will be hours of research and immersion into your target audiences’ buying personas which have been harnessed to develop a bond with your consumers.
marketing copywriting
This is the traditional type of copywriting you might have seen in television and movies (here’s looking at you Mad Men). From sharp direct response copy that will have consumers clicking to buy straight away to witty banner ads or the type of eye-catching e-newsletters that people actually bother to open, marketing copywriting isn’t about quantity it’s about quality. At the end of the day, our marketing copywriters may have written anything from a few sentences to a few pages, but behind those words will be hours of research and immersion into your target audiences’ buying personas which have been harnessed to develop a bond with your consumers.
storytelling copywriting
People love a good story. They hook people in and provide a narrative for people to get behind. A good story can make people invest, keep them loyal year after year, and even influence them to bring others along for the ride. In an oversaturated digital market, arming your business with an engaging storyline is pivotal to communicating your brand’s messaging. Blogs and articles about topics your stakeholders are interested in, multimedia projects that convey the emotion behind your brand ethos, and case studies that prove you’re the best in the business, at First Page Digital we craft content that makes your business-to-consumer communications a must-read.