THE IMPORTANCE OF BRANDING
One of the most valuable components of your company is likely your brand. It offers your company a distinct identity, creates a lasting impression, inspires customers to make purchases from you, boosts your marketing and advertising efforts, and instills pride in your staff. A company can differentiate itself from its rivals and build awareness and trust with its target market by utilising effective branding. The reality is what your consumers believe and say about your brand—not what you would like them to believe. It’s the initial thing that comes to mind when they hear the name of your company. It’s based on a sentiment they have that is derived from their interactions with you, whether positive or negative.
THE BENEFITS OF BRANDING
Influencing Purchasing Decisions
When people pick what to buy, branding may be the determining factor. Furthermore, according to a 2021 Razorfish report, 82% of questioned consumers choose to support companies that have a higher purpose or goal. About 67% of consumers claim that the companies they shop from enrich them as people.
Develops An Image For Your Company
Outside a company’s goods or services, a brand exists. Branding provides your company a personality. Customers are given something to identify with and empathize to in addition to the actual item or service they are buying.
Helps Clients Remember Your Company
Branding helps people remember your company. It serves as the general profile of your company and aids consumers in recognizing you in all media.
Boosts Advertising And Marketing
Your advertising and marketing initiatives are supported by your brand. Your promotion will have greater influence and recognition as a result.
Creates Support Among Employees
Developing a brand makes your staff delighted. When you brand your company, you’re building a trustworthy, well-respected workplace in addition to giving it a unique personality. Effective branding attracts talented workers
CHANNELS TO BRAND YOUR BUSINESSS
Website
50% of people believe that a company’s brand is dependent on its website design. Therefore, use your logo, color scheme, and font liberally across your website. Utilize just the assets you’ve established in your brand standards. Your website plays a significant role in the identification of your business; if it doesn’t represent your brand, customers will only have an unsettling encounter. Additionally, ensure that all calls to action, product descriptions, and site copy reflect your brand voice.
SOCIAL MEDIA
According to study from 2022, social marketers’ #1 priority is raising brand awareness. Your brand should be reflected throughout your profile pictures, cover art, and other branded imagery. Contemplate about making your profile photo your brand. Customers will find it straightforward to distinguish your company as a result. Be certain that your brand voice exists in all profile information, posts, and captions, just like it is on your website.
PACKAGING
The most obvious method that buyers connect with your brand when you sell physical goods is typically through your product. Given, your packaging should emphasize your new identity in terms of its layout, colors, size, and texture.
Example of a Real-World Brand: Chobani
I adore Chobani yogurt—in fact, am currently consuming some. My first impression of their branding is that they make genuine, wholesome Greek yogurt. One of the primary reasons I purchase Chobani is for that. It deliberately chooses to use recyclable paper cups to package their yogurt, complementing the whole experience they’ve associated with buying and consuming the Chobani brand.
ADVERTISING
Digital and print advertisements are frequently used to develop brand recognition and attract customers to your business. In reality, 33% of marketers utilize sponsored advertisements to raise brand recognition, according to HubSpot data. It’s vital that they present your branding as a result. In reality, your branding should facilitate the development of ads. You already know how your advertisements ought to look and what kind of material to produce according to your brand style guide.
IN SUMMARY
Video content, in all forms, is inevitable for any business to optimise engagement on social media. Consequently, video production is a need for an engaging marketing mix. Yet, we fully understand that not every business has their own video production teams. That is why our video production team is here to help you create unique videos for your brand. Our professional in-house video production team consists of art director, cinematographer, visual editor, graphic designer, and copywriter. They are specialized in all stages of video production, from conceptualization to post-production. Be it short clips for social media or event highlight videos, our team covers production of videos in different formats and purposes.