What is content ideation and creation?
Content ideation is the process of producing or sourcing for topics to be used in future marketing content. The topics are to be relevant to your company in the hopes of being part of your content marketing strategy. Over at iClick Media, we will initially set up a brainstorming session with our clients to go through the important content pillars that we should be focusing on for the next 12-24 months. Once the content pillars are thought-through and properly aligned, we will then go to the next step of creating engaging and creative content. Here’s an example of a Content Pillar mapping exercise.
Content creation is the process of generating topic ideas that appeal to your customers, creating written or visual content around those ideas, and making that information accessible to your audience in the format of a blog, video, infographic, or others.
Whether it’s a social post, blog post or a news update about your company, content ideation and creation does play a significant role in content marketing and improve your business’ overall online presence. Eventually, it’s not about numbers but it’s about the quality of your content. For instance, each relevant post will allow Google to index you and grant you the opportunity of ranking high on SERP.
How do we support our clients in Content Creation?
We create a range of content:
These are visual images that do not move. Many of these static images communicate by combining visual elements with words.
These are images encoded in graphics interchange format (GIF), which contains a number of images or frames in a single file and is described by its own graphic control extension. GIFs can be classified into 3 major categories: video-based, animation-based, and stickers.
An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping or clicking left. Up to 10 images or videos can be added and shared as a single post on the feed.
This is simply everything that goes into the ideation, planning and execution of a video. We cover all three phases of Pre-production, Production and Post-production.