What is local SEO?
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. Local SEO helps your local business to rank on Google, Bing, Apple Maps and other local search engines since 46% of all Google searches are local.
Examples of local SEO search queries
Some examples of search queries that fit the local SEO context include:
- Property lawyer fees singapore
Note that the search query includes the use of the city ‘Singapore’ - Professional car workshop near me
Using the query ‘near me’ activates the GPS/IP address of your mobile devices/computers, thus giving you a more accurate search results - Dentist near Clementi
Using a road name or town in your search query helps Google to narrow down your search results to only show websites that are located near or at that particular location
What are Google SERPs?
Google SERPs is also known as a Search Engine Results Page (SERP) and it is used after a user input a keyword search afterward, the search engine delivers the page. Paid search and pay-per-click (PPC) advertising are commonly found alongside organic search results on search engine results pages (SERPs). SEO is a good marketing tool as it targets qualified leads by ranking your website higher and gradually pushing them to click on your website
Some features of the Search Engine Results Page (SERP) would include:
- Rich snippets
- Paid results/keywords
- Universal results
For additional information or specific information to appear, here are some features that might be commonly seen or used on a SERP by SEO businesses
- Google Ads
- Featured Snippet
- Images
- Text
- Well-written articles
- Related Questions
- Reviews
Therefore, in order to appear on top of the SERP, ensure to optimize your Google Business Profile (previously known as Google My Business) listings not just for Google but for other search engines as well. This will help increase organic traffic and more clicks to your website. It can also help to grow your business apart from having to generate more revenue, and benefit in improving technical SEO in the long run and constant monitoring of your website for problems.
Get Started with Our SEO Services Today
Our team of experienced SEO experts can help you develop a customized digital marketing strategy that’s tailored to your business needs and goals.
So if you’re ready to take your online presence to the next level, contact us today and let’s get started!