“A logo derives meaning from the quality of the thing it symbolizes, not the other way around.”– Paul Rand
When you’re looking to build a strong business, a well-designed logo is definitely required. A creatively made logo can result in achieving a loyal following through simplicity and memorability. Having any logo is not enough to create a brand identity. A badly thought up logo can very easily destroy the image of your company. Whereas, a carefully designed logo can reach the buying public and communicate the worth of your company or product to them. Therefore, everything depends on the design of your logo.
Like we mentioned earlier; a logo is the visual representation of a company or brand’s beliefs and values. When designing one, you need to ensure it will represent your business in the right way. There are a few basic points you should consider such as: How your logo will look on products. Branding or logos on packaging act as an important cue to guide consumer choice in the retail environment.
fun facts
- 33% of the top 100 brands use the color blue in their logo
- 80% increase in brand recognition with a colored logo design
- In just 400 milliseconds the visual elements of a logo design are processed in the visual cortex of our brains
- World’s most expensive logo designs:
- Symantec Brand & Acquisition – $1,280,000,000
- Accenture Logo Design – $100,000,000
- British Petroleum Logo & Marketing – $210,000,000
fun facts
- 33% of the top 100 brands use the color blue in their logo
- 80% increase in brand recognition with a colored logo design
- In just 400 milliseconds the visual elements of a logo design are processed in the visual cortex of our brains
- World’s most expensive logo designs:
- Symantec Brand & Acquisition – $1,280,000,000
- Accenture Logo Design – $100,000,000
- British Petroleum Logo & Marketing – $210,000,000