“Photography helps people to see.”– Berenice Abbott
A precise, clear image will give a customer a quick delivery of what product you are selling. People don’t want to be bombarded with text after just landing on your page, remember you have only around 3 seconds to engage that first-time user.
We want to show them the exact product they are interested in and how it can be used in everyday life, this is called visual context. Once we’ve caught the consumer’s eye, further detail then can be provided.
Facts on imagery
in digital marketing
- Articles with relevant images average 94% more total views than articles without images.
- A press release with photos gets nearly 15% more online views than a text-only press release.
- 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
- Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.
Facts on imagery
in digital marketing
- Articles with relevant images average 94% more total views than articles without images.
- A press release with photos gets nearly 15% more online views than a text-only press release.
- 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
- Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.