“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.”– James Reynolds, SEO Sherpa
Essentially, video marketing is a way to educate, engage or drive awareness to your audience in a simpler and more convincing way over the medium of text and images. Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.
If content is king, nowadays video is the king of content. According to a survey done by Wyzowl, 81% of the businesses are already using videos as a marketing tool. Most of all, this figure has been increasing rapidly in the past few years. Meanwhile apart from videos, live streaming is also one of the growing trends in the digital marketing scene. According to KoeppelDirect, 80% of viewers would rather watch a live stream than reading a blog post. Also, live streaming is one of the marketing tools that is frequently paired up with influencer marketing to achieve the best results.
What phases of production can we do?
DEVELOPMENT
- Idea
- Plan
- Timeline
- Budget
PRE-PRODUCTION
- Script
- Moodboard
- Storyboard
- Casting
DURING
- Directing
- Filming
POST-PRODUCTION
- Video & Music Editng
- Retouching
videography facts
1200% more shares are generated by social videos, than text and images combined.
200 – 300% increase in click-through rates on email.
80% increase in conversions on landing pages with videos.
40% of users take action after viewing a video ad.
70% of marketing professionals agree with these stats, and report that video converts better than any other medium, according to Renderforest.
IN SUMMARY
Video content, in all forms, is inevitable for any business to optimise engagement on social media. Consequently, video production is a need for an engaging marketing mix. Yet, we fully understand that not every business has their own video production teams. That is why our video production team is here to help you create unique videos for your brand. Our professional in-house video production team consists of art director, cinematographer, visual editor, graphic designer, and copywriter. They are specialized in all stages of video production, from conceptualization to post-production. Be it short clips for social media or event highlight videos, our team covers production of videos in different formats and purposes.
IN SUMMARY
Video content, in all forms, is inevitable for any business to optimise engagement on social media. Consequently, video production is a need for an engaging marketing mix. Yet, we fully understand that not every business has their own video production teams. That is why our video production team is here to help you create unique videos for your brand. Our professional in-house video production team consists of art director, cinematographer, visual editor, graphic designer, and copywriter. They are specialized in all stages of video production, from conceptualization to post-production. Be it short clips for social media or event highlight videos, our team covers production of videos in different formats and purposes.