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Social Media Marketing

What is social media marketing?

Social media marketing is the use of social media and social networks to market a company’s products and services. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.

Why is social media marketing important?

Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract customers.

What are the common social media used for marketing?

Starbuck singapore facebook post - marketing strategy

Firstly, Facebook is a must. It has over 2.910 billion users which shows what a wide range of target audience that it can reach. A good example of a successful Facebook business account is Starbucks. Just for Singapore alone, there are about 475 thousand users that follow their account. Starbucks also uses Facebook to showcase their products which would aid in the increase in sales.


Another platform would be Instagram. Being under the same company as Facebook, it also has more than 2 billion monthly active users. This once again reassures the outreach to people. An example of this is Oreo which uses it to show their newest products as well as how Oreo can be used in making different food items or drinks.

oreo instagram screenshot
Singapore airlines twitter

Twitter also has 206 million monetizable daily active users worldwide. Successful accounts include our local brand, Singapore Airlines and many more.

LinkedIn logo

Another two rising platforms would be LinkedIn and Tik Tok. As of 2020, LinkedIn has 690 million active users worldwide. As a company, one would definitely search up about you on LinkedIn as your profile would be portraying your most professional image. An example of a successful account would be DBS bank, a brand that we are all very familiar with.

DBS bank logo
Tiktok - internet marketing Singapore
Tiktok logo

TikTok has gone viral in recent years, with many profiles gaining lots of likes. As of the end of 2021, there are already 1 billion active users and this number is expected to increase continuously for the next few years. An example of an account in Singapore that is successful would be @mingweirocks. He has about 22.5 million followers and a massive number of likes.