What is Community ManagemenT?
Community management is a way of connecting your brand with your target audience through social media and various online platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Through community management, you are able to monitor customers’ comments, engage with customers, prospects, and influencers, moderating for comments and conversations regarding your brand and measuring selected KPIs to perceive market share and take necessary actions to improve marketing performance.
Recently, trends in digital marketing have changed such that no matter which industry and market you are related to, it is absolutely essential that you must be present online and spend sufficient time and effort in community management to connect with your customers, gain their trust and engage and grow your customer base through trust and loyalty.
“Community management gives your brand a life-like it’s real person with a real personality behind every real interaction.”
Content Marketing put yourself into customer shoe,
Community Management:
- Monitoring
- Engaging
- Moderating
- Measuring
Benefits of Community Management:
- Build Trust: Through a transparent engagement with your customers through weekly or daily communication brings in loyal customers to spread your brand community.
- Bring New Customers: through effective community management strategies, customers find your brand worth connected to gain valuable knowledge and benefits.
- Brand Reputation: Every business targets long term ROI and therefore, instead of focusing on old school hard-selling tactics, businesses should now invest in community management in order to build brand reputation which will have a long-lasting effect. Here at Iclick media, with years of experience in community management, we are able to help you achieve your goals.
Examples of community management
local: pizza hut vs. domino’s pizza
A local example would be the interactions between two well-known competing brands–Pizza Hut and Domino’s. On 2019 Valentine’s Day, Domino’s sent a pizza to Pizza Hut as shown in the images below. Their replies on Facebook used puns and were very timely, which generated a lot of attention amongst the public. This is gold, you do not often see competing brands interact in this manner.
international: taco bell
An international example would be Taco Bell. Taco Bell stands out because they know that brand recognition can’t be taken for granted and constantly work on that. They also have a consistent identity that underlines their every move on social media, and that is in line with the identity of their target audience. Every now and then, they will come up with amazingly creative social media campaigns.
