Food Packaging Advertisement - iClick Media Singapore

WHAT IS FOOD PACKAGING ADVERTISING?

Food packaging advertising is a type of marketing strategy that involves promoting a product through its packaging. The packaging of a food product can be designed to grab the consumer’s attention, highlight the product’s features and benefits, and create a positive impression of the brand. Food packaging advertising can take several forms, such as using eye-catching colors, graphics, and fonts to make the product stand out on the shelf. It has the power to catch a consumer’s attention, create a strong brand identity, and communicate the value of a product in a matter of seconds.

FEATURES OF AN EFFECTIVE FOOD PACKAGING

1 – Aesthetically appealing or unique design

Catch the customer’s eye and make a good first impression in a matter of seconds

2 – Strong Brand Identity

Conveys the brand message clearly, packaging or logo stands out from far and is easily recognisable

3 – Straightforward

Contents, ingredients, nutritional value should be clearly stated on the packaging. Advertising a product as organic, vegan or glutten-free if it is so.

The importance of food packaging

A customer might buy a food product, or pick it up from a table, solely based on its appearance. If it comes in a collectible tin or a pretty box, they’re likely to be more interested than if it’s just stuffed in a plain paper bag. In fact, 33% of a customer’s decision in making a purchase is based solely on the package! A study from 25 years ago found that the consumer decides whether to stop and look at a product on a supermarket shelf in about 1/6 of a second