Curious about how to have a higher SEO ranking? There are over millions of competitors but how can you get your content to be listed above everyone else? The easiest method is of course to engage a reputable and trustworthy SEO company in SIngapore to do the work for you. If you don’t have the budget or if you just want to do-it-yourself, then read on!
What are Google’s SERPs?
Google SERPs is also known as a Search Engine Results Page (SERP) and it is used after a user input a keyword search afterward, the search engine delivers the page. Paid search and pay-per-click (PPC) advertising are commonly found alongside organic search results on search engine results pages (SERPs). SEO is a good marketing tool as it targets qualified leads by ranking your website higher and gradually pushing them to click on your website.
Some features of the Search Engine Results Page (SERP) would include:
- Rich snippets
- Paid results/keywords
- Universal results
For additional information or specific information to appear, here are some features that might be commonly seen or used on a SERP by SEO businesses
- Google Ads
- Featured Snippet
- Well-written articles
- Related Questions
Search engine optimization (SEO) services in Singapore are effective as many companies engage their SEO consultancy service or simply their SEO service to get advice and help their websites rank up in search results by optimizing their content on the websites.
This will help increase organic traffic and more clicks to your website. Such services can help to grow your business apart from having to generate more revenue, it benefits in improving technical SEO in the long run and constant monitoring of your website for problems.
So, how does Search engine optimization (SEO) work on Google ranking its websites?
Google looks for two things when it comes to ranking websites.
- How relevant the content is
- How trustable the website is
How you can do so effectively would be the amount of hands-on experience you have; or the skill of the SEO consultant you choose to employ and work with. Read more about the things to expect when you hire an SEO consultant in Singapore.
This is how Google categorizes the ranking for the website with their search engines as they do an excellent job in identifying and analyzing pages before displaying them on the search engine results pages (SERP) in the order of ranks.
SEO Content is the main factor that Google is actually looking for as it has a direct impact on the kind of keywords users will use. Your content has to be relevant which means it has to be easy for the users to read and understand. It should be and should include
- Use of easy words and sentences
- Short and simple paragraphs
- Title tags
Poorly written content will get you nowhere as no one will understand the message you are trying to convey. Content is truly king! When you are preparing or writing your content, it is important to know about long-tail and short-tail SEO keywords. Check out this article about how long-tail SEO keywords can out-perform short-tail keywords by 2.5x!
Another latest feature in SEO is known as a Google Schema or a semantic vocabulary of tags that is optional for your HTML which is a method to boost your website in the search engine result pages (SERP).
The schema was invented for us, users to understand what content the website has with the use of SERP. The use of schema markup is to fill in a lot of information about your content.
Take note that Google Schema differs from your GoogleAds. If you are not sure about the differences between SEO and PPC ads, then read on!
How does it work?
Well, users will type into a website, and in return, they receive more information especially with the use of rich snippets.
The best way to describe a schema would be that it marks up all kinds of content and items ranging from goods to service, recipes, and even a place, pushing your website out there for further visibility as it prioritizes the website above all kinds of content.
Schema markup is crucial as it is nonetheless, an SEO that can help your website rank higher and more efficiently above all the other contents.
Do you still need more help in understanding how to put additional information out there for users to see and for search engines to process? Here are some tips which can guide you in having your content more visible on search engines.
- Having long but relevant content is important but did you know that having short paragraphs provide a preview for the users and gives you the opportunity to have your content shown while users scroll through before deciding whether or not they deem the content relevant.
- Writing articles is one approach to get high-quality backlinks as this allows you to build authority for your website.
- Another alternative is to have your SEO consultancy agency include your URL in the various social media platforms to spread your reach and this is not only easy and convenient but it directly drives the user straight to your website. Utilizing mobile phones is also an effective way as if the website is mobile-friendly to access, users can make sharing on content more convenient without the need to use laptops.
- Knowing what keywords users will use is crucial and it should usually be around 3 to 5 words to find your website. The longer the keyword, the more challenging it is to incorporate as they are considered to be long-tail keywords and are extremely specific and this increases the chance of your website being more visible on SEOs.
- Meta tags do not show up on your website but having a relevant meta tag to your website’s title will allow the text to appear more effectively on Google search results for users to view as sneak peeks of whatever content is on the website.
- Being around a specific location or area can also allow additional information to be shown more effectively on SEO results using its geographical area and this is where local SEO comes in handy together with search engine optimization services.
- Backlinks also known as inbound links will help direct links to your website to increase the popularity and awareness of your website. They are important for SEO as credits will be given for having quality backlinks.
So, what exactly does Google’s SERP look at for when ranking website:
SEO is constantly changing and improving while Google is still pushing out relevant and high-quality content and links in creating more visibility for your website to appear better on the search engine. Keywords, content, and authority are still the> main aspects that help to push your information out in the search engines, thus it is always important to still know what you are trying to offer to the users and whether or not they are relevant to them.