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If your business website doesn’t show up on the first page on major search engines like Google, Yahoo or Bing, your customers might not even know you exist. You need to hire an SEO company in Singapore to help you. Better search engine visibility is crucial to increase visits to the business site, which can lead to improved brand awareness and a higher opportunity to get sales and profits. So, it makes sense to seek the service of a highly experienced SEO expert to improve your ranking.

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Seeking help from an SEO company can make or break your business. A good SEO expert will get your business on the right track, taking you to the top and bringing more prospects, while a bad SEO company can cripple the existing search traffic you have. Hence, it is important to choose carefully the experts you want to help you.

You should ask these questions before hiring an SEO company to determine if they are capable of achieving your goal.

Question #1: How will you improve the search engine rankings?

Stay away from SEO companies that don’t freely discuss their strategies in detail. The company should explain the techniques they use to boost your website’s search engine ranking and must provide an estimate on how long it will realistically take to accomplish the goal you agree on. The proposal should include an initial technical review of your business’ site to weed out any potential issues that can lower your ranking. These problems may include broken links and error pages. They must also discuss the “on page” optimisation and their methods in doing so.

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Question #2: What SEO strategies do you use?

Get straight to the point and ask if they adhere to search engine’s guidelines. It is critical to know if they always follow Google’s best practices to avoid endangering your ranking on SERPs. Getting penalised or banned on Google can bring a huge problem in your business. So, you would want an expert who strictly follows publicly posted best practices by search engines to ensure you will not in trouble. Google prohibits common SEO tactics, such as adding bogus hidden links or text and automatically generating spammy contents.

Question #3: How will you keep me informed of the changes made on our website?

A reliable SEO company will give you regular reports containing the improvements on your site. Depending on your preference, you can have a report monthly or quarterly, but the former is the most common frequency. You can also opt for a weekly update. Through the report, you will know if the strategies they implement are effective or not. If the techniques are not successful, they will likely propose other tactics to stay on track with your goals. In case the company that offers SEO services in Singapore doesn’t mention about reports, then it’s a red flag - you should look for someone else.

Question #4: Are you experienced at improving local search results?

Getting your website to the local search engine results is critically important especially for small to medium sized businesses trying to attract nearby customers. So you need a consultant who has sufficient expertise in SEO techniques. Ask how experienced they are. If they can show some previous projects they have done, then much better so you can check them out.

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Question #5: How do you measure the SEO campaign’s success?

One way to gauge the success of the SEO efforts is to track how much traffic is sent to your site and the sources. The SEO company should be experienced in using Google Analytics to monitor the improvement in your website’s ranking, the kinds of keywords searchers use, and many others. A company that offers SEO services but doesn’t mention Google Analytics is a mediocre one. Avoid it!