Off-Page SEO refers to methods that can be used to improve the ranking of a website in the search engine result pages (SERPs) outside the boundaries of the webpage. In general, it is a process of optimizing the web pages outside the site by getting links back to it. The more quality links the website gets, the better it will rank in search results.
Why is Off-Page SEO important?
Google and other search engines have been trying to find ways to present the best results to the web searchers. To be able to do this, they take into account the on-page SEO, off-page SEO and other quality factors. Off-Page SEO allows search engines to provide only high quality and relevant contents to searchers. A site that is useful is more likely to get reference links from other websites, more mentions on social media channels and more likely to be bookmarked and shared in different online communities. It simply means a website that provides many useful contents will likely make it to the top of the search engine results pages.
Methods Of Off-Page SEO
Link building is the most popular off-page search engine optimization method. It refers to building links back to a particular web page from other blogs or websites. Google treats a backlink as a vote of confidence. By building external links to the website, you are trying to collect as many “votes” as you can to rank higher on the result pages and eventually bypass the competitors. However, not all links are equal. A single link from a high authority website is better than various links from a bunch of low authority sites. Link building can be done through blog directories, forum signatures, comment link, article directories and link exchanges.
Social media is now part of most SEO services being offered by SEO company in Singapore. If you think of it, social media is also a form of link building. The mentions on different social media platforms are gaining ground as search engine ranking factors and proper configuration of profiles can also improve SEO. A good quality content combined with friendly tone can lead to shares across various social channels and will guarantee a larger presence across the internet. Whether on Facebook, Twitter, Instagram, Youtube or Vine, it's all about engagement. The more people engage to your post, the higher chance of creating a noise over social media world.
Social bookmarking is no longer as popular as it used to be in the previous years, but it is still a good technique to attract traffic to the website. Depending on the business niche, you can promote content on websites like reddit.com, digg.com, scoop.it, stumbleupon.com, delicious.com and many others.
Benefits Of Off-Page SEO
An effective off-page SEO technique will generate incredible benefits to website owners, such as:
Increase in Search Engine Rankings - The website will get higher ranking in the SERPs, which entails more website traffic.
More Exposure - Basically higher ranking means bigger exposure. When a website ranks in the top position, it will likely get more links, more views and more social media mentions. It seems like a sequence of events where one thing leads to another and then to another.
Improve PageRank - PageRank is a number between 0 and 10, which represents the value of a website in the eyes of Google. One of the many reasons that Google become so successful in showing the most relevant search results to the searchers is through the PageRank system. This system is just one of the 250 factors that Google uses to rank websites.