New York, N.Y., Jan. 12, 2011 — Experian® Hitwise®, announced today that Google accounted for 69.67 percent of all U.S. searches conducted in the four weeks ending Jan. 1, 2011.
iClick Media investigates.
Bing-powered search received 25.77 percent of searches for the month, with Yahoo! Search and Bing receiving 15.17 percent and 10.60 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis report accounted for 4.57 percent of U.S. searches.
Bing success rate highest for December 2010
Bing and Yahoo! Search achieved the highest success rates in December 2010, meaning that for both search engines, 81 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 65 percent, up 1 percent over the previous month. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding the information they are seeking.