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Is Responsive Design Important For Your Website?

A huge percentage of people refer to responsive web design as websites that can work flawlessly on smartphones and other electronic devices similar on desktops. While this notion is correct, there is much more to this concept which might have caused confusion to several business owners. Fact is companies can acquire extensive benefits from having a responsive design.

In reality, the principles lurking behind a responsive design is not that difficult to discern especially if it is properly laid out. Froont, a San Francisco-based company which specialises in designer tools for responsive websites, came up with a straightforward solution to help people understand the true concept of responsive design through a collection of animated GIFs.

Spare a few minutes and check out these GIF collections, and you will be knowledgeable regarding the difference between “responsive websites” and “adaptive websites” and how essential it is to your business website. Who knows, you might be the one to correct others concerning this approach to web designing.

Below are the basic principles of responsive designs:

●    Fluid Expansion

Unlike the adaptive designs that hitch when expanded in a browser or when maximised, the responsive web designs freely and fluidly expand without any glitch. The design can effortlessly adjust to any viewport.

Adaptive versus Responsive web design

●    Relative Units

Adaptive designs use absolute units such as pixels and points in positioning the design elements, however, using X,Y coordinates can cause a website designed for a particular screen to appear weird on another screen. Meanwhile, responsive designs employ relative units such as percent of the screen to make the entire design tailor to any screen size.

●    Dynamic Flow

In a responsive website design, the contents occupy more vertical space and push down anything below them as the screen becomes small. This is known as dynamic flow. On the other hand, the adaptive web design will likely overlap other contents when in a smaller screen.

●    Use Breakpoints

Breakpoints enable a website layout to alter at predefined points, for instance, the design has three columns on a desktop view but will adjust to one column on a mobile device which has smaller screen. This principle allows users to navigate from one page to another without zooming in the site.

Responsive website design with breakpoints and without breakpoints

●    Use Nesting Elements

With a nesting feature, a collection of onscreen elements can quickly attune to maximising or shrinking at once, rather than individually which usually happens in adaptive designs.

●    Employ Maximum Width

Seeing the contents adjust to the entire width of the screen can be beneficial, especially if you are viewing a site on a mobile device. However, it will look less appealing if the contents are stretched out to the whole width of bigger screen such as on TV. In a responsive website design, the maximum width can control the size of the contents to be shown.

●    Desktop First

Technically, starting a project from smaller to bigger screen (mobile first) doesn’t have much difference from beginning a website project from desktop to mobile (desktop first) screen size. However, there would be extra limitations if the project starts with mobile first.

Vector image is better for responsive website designs

●    Use Vectors

A highly detailed or intricately designed website icon may get pixelated in bigger screens. Hence, it is advisable to use bitmap or vector image for icons with fancy effects. A vector image can easily adapt to various resolutions without affecting the quality.

These days, a responsive web design does not only refer to being mobile or tablet friendly. This approach to website design is likewise advantageous in SEO (search engine optimisation) strategy to help website rank on major search engines. So, is responsive design important for business website? Without a doubt, it is critical to get new leads.