Why Is Search Engine Optimization Important?
Amidst the 3 billion different websites launched on Google, making sure your site is found by visitors is no mean feat. Competition is fierce for the top listings, and it would be both detrimental and hugely disadvantageous for any business to not be put on the map.
Search Engine Optimization (SEO) is a remarkably viable solution and marketing outlet that can yield your business more qualified leads as well as customer conversions. Though, what is it exactly? In essence, SEO is a proven methodology of strategies, techniques and tactics employed to positively alter the rankings of a website in a search engine's organic listings.
The top 4 reasons why your business should definitely consider investing in organic SEO
1. Drives Organic Traffic
Organic traffic is created through a combination of on and off page SEO, consisting of contributing elements like keywords, content marketing and link building. Unlike paid traffic, the best of profitable visitors which you can get to your site is from organic search results.
With natural and organic traffic, itattracts targeted visitors; lowering the bounce rate and revisiting of readers.The people who resultantly visit your site from effective search engine optimization consist almost all of qualified leads – these people were already in active search for the likes of a particular product or service, and therefore are most likely to convert into customers.
2. Business Visibility
A classic illustration of SEO’s impact on a business’ online visibility is as such –say you’re running a brick and mortar store; would you rather have your store located in the heart of the city, or at the far outskirts? Through SEO, it puts your business’ website at the forefront; visible to the public and gaining more mindshare with each potential customer.
Along with the unlimited reach of the Internet platform, SEO can provide a high international profile for a brand for a comparatively low outlay.
3. Establishes Credibility
Subconsciously, we all make mental notes of the site rankings for the terms we’ve entered into search engines like Google. And in the minds of consumers, a business’ranking is a vote of confidence.It runs on the notion that since Google has ranked a particular site to be most relevant, that must indeed be the case. Your customers may not realize it, but high search rankings inadvertently make your business more credible in their eyes.
4. High Return On Investment (ROI)
Search engine optimization offers a higher return on investment than any comparable form of marketing, as SEO is an inbound marketing strategy; that is, it markets to and delivers exactly what customersare seeking. It offers a higher ROI than television, print or radio advertising as it offers not just traffic, but targeted traffic.
The clever engineers behind Google’s search engine algorithms never cease to reform, hence the continuously see-sawing search rankings of our dedicated websites – leaving the page rankings and consequent fate of our business to a computerized search engine’s predetermined algorithms.
Search Engine Optimization is a time-tested marketing strategy that can overcome these challenges whilst putting your business on the front line; and is arguably one of the biggest catalysts that further the information search online.
At the end of the day, you can certainly count on a good search engine optimization company as well as a good web design company to help your firm flourish in this sphere of online marketing.
- 2017-04-11 11:58:23
- Search Engine Optimisation (SEO)