For mobile titles, the length for meta titles has increased significantly from 55-60 characters to 78 characters. This means that you can add about 2-3 more words in your description, which is slightly longer than the improvement for desktop by 7-8 characters. Meta descriptions were known to have lesser character leeway for mobile, with a maximum of 130 characters. But with the changes by Google, the length for meta descriptions has now increased to even 170 characters, which is way more than what is recommended for desktop. If your website traffic is higher on mobile than desktop, then you might want to place a little more attention to optimise your meta titles and descriptions for it.
These changes are interesting, especially since there is more character allowance in mobile search results than desktop. But these changes may not be a bad thing, since it can benefit those who are struggling with word count and need just a little more space to display their full title and descriptions. Search Engine Optimisation is not easy, but with the right targeting and tools, you will be able to generate higher leads to your page. Want to know more about how to improve your SEO for your website? You can contact us and we will help you!