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Can pdf files on the net be SEOed? Yes!

Quite some time back, the major search engines like Google and Yahoo used to index only the basic html pages. However, when we build webpages now, the information are no longer static. Many webpages are linked to a database with ever changing content. PDF files are also becoming very popular amongst web users and the goo ...

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The 7 SEO mistakes you should avoid

After being in the Search Engine Optimisation business for so long, we have come across many sites that are wonderfully designed and crafted. On the other hand, we have also come across sites that are unappealing to both humans and robots. Below are 7 common SEO mistakes that iClick Media would like to share with you. ...

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How to use Meta Description effectively for your SEO efforts?

Search Engine Optimisation (SEO) is about improving the ranking of your webpage on search engines' results page (SERPs), to generate traffic to your websites. One way of improving traffic to your site is through meta description tagging. So, what exactly is meta description? Meta descriptions main purpose is to show ...

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Top 10 Ranking Factors for Google Maps SEO

Another frequently asked question from our clients. How to appear on the Google Maps of the Search Engine Results Page (SERP) page 1? Below are our findings. 1. Physical Address in City of Search 2. Manually Owner-verified Place Page 3. Proper Category Associations 4. Volume of Traditional Structured Citations ...

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Top 10 SEO Ranking Factors

Many clients have asked us, what is the most important thing to do to get the websites listed up on the Search Engines. Truth be told, there isn't a single factor that can boost your rankings. However, we'll be glad to share with you the top 10 important ranking factors for a website. 1. Unique and Relevant content. 2. ...

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Google beats Yahoo in Online Display Advertising

Google, the market leader in search, just crossed an important milestone, unseating Yahoo! as the biggest seller of online display ads in the U.S., according to IDC. Google's share of the U.S. display ad market grew to 14.7% in the first quarter of 2011, compared to Yahoo's 12.3%. Google's share is growing extremely fast ...

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The Power Of The Canonical Tag

If you're reading this, you're probably a Search Engine Optimiser (SEO) or probably a web designer who wants the site you're designing to get a favourable listing on the Search Engines Results Page (SERP). For today's topic, we're going to touch on the difference between rel=canonical and the 301 redirect. Below is a vid ...

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Longer search queries down 3 percent

Statistics from Experian Hitwise have shown that long-tail keywords or long search queries are on a decline. We believe that 1 of the key factors is because of Google Instant. The ability to show users search results as they're typing in their search queries gave the user instant results. They do not have to key in more wor ...

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How your Google ranking affects your Click-Through Rate (CTRs)?

It is very important for websites to appear on Google's page 1, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify. Websites ranked #1 received an average click-through rate (CTR) of 36.4 percent; number two had a CTR o ...

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Do you know that Bing is catching up on Google?

Do you know that Bing is catching up on Google in terms of Search Engine dominance? Bing has taken 30% of the U.S. search market making Google extremely nervous. The 30% percent in March represents 15% from their main site Bing.com and the other 15% from Yahoo. Back in August, Microsoft took over Yahoo’s se ...

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