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What Skills Do I Need If I Want To Be A Web Designer In A Digital Marketing Agency?

Want to be a web designer in Singapore for a digital marketing agency? Not sure of what digital skills are required for the role? Website design services are in demand as many people use websites as a platform to create content, own a business, share information and many other things! As a digital marketing agency it is critical to have a team of talented web designers as the marketing is done online, websites are the main source of attention and people want websites that attract them, full of information and easy to navigate.

Web designer in Singapore

As a web designer, it is important to have the skills to create websites that are aesthetically appealing to the eyes. You will need to be able to meet the demands of your users by knowing what they are looking for and being able to create a website that has the critical parts that engages and the users needs. If you are looking to be someone that wants to be a website designer, here are some skills that you require and would value add to your position of being a website designer in a digital marketing agency.

Skills That You Should Sharpen


  • Visual Design
It is an important skill to have as it is key to building a website that is pleasing to the eye while still having all the other aspects of the website. There are a few factors that come into play when designing a website such as the use of colours as well as the font size and the right style of font. Being able to master combining these elements will help you in visual designing.

  • Using Designing Softwares
It is key to have experience and knowledge in the different types of softwares that are available. Knowing when and how to use them to your advantage is something that will help you stand out from the rest. These softwares have their own specialities that will help you in designing the look of your website such as the logo, the pictures that you may be uploading and others. As everyone is using these softwares it has become part of the basic industry standard.

  • Using HTML
What is HTML you may ask? It is HyperText Markup Language, which is coding that will help you with putting content on a website along with proper structure. It is key that you know how to put Headlines, Paragraphs and Tables in your website as a web designer.

  • Using JavaScript
As a Singapore web designer, learning programming languages like JavaScript is not required but will help you in making a reliable website that is interactive. Knowing such a skill will set you apart from fellow web designers. 

Soft Skills You Should Acquire As A Web Designer

Web Developers with soft skills will give them the extra boost in excelling in their work

  • Time Management Skills
Singapore Website Design Company work in a fast paced environment which will require you to have good time management skills and work well with having multiple deadlines. Having such a skill sets a good example and gives you the opportunity to be able to plan out a schedule and stick with it while completing your assignments and projects on time. 

Website Design Services

  • Communication Skills
Being able to communicate clearly with others is essential. Having the habit of constantly updating the progress you have made is important. Communication skills help you convey information that may be essential to pass on. It also shows that you are good in your language which is key as you will be using this skill everyday and using this skill could make a noticeable difference.

  • Problem Solving Skills
Web designers should have this skill as it will help them to keep creating wonderful websites without having any issues as they have the skills and knowledge to solve the problem they may be facing.

  • Teamwork & Research Skills
Having great teamwork skills and team spirit enables you to work with any group of people. As you will be working in an agency, working in groups will be a regular part of work. This makes it easy for you to work together and complete the required tasks quicker as a team. Having researching skills sets you apart from other researchers as you have the skills to research in a quicker and efficient way which will allow you to have useful findings.

Singapore website design company

  • Paying Attention To Detail
This will ensure that you pay attention to every detail without missing out anything and be able to offer solutions to any problems that may arise. Working as a web designer requires you to have technical skills such as: Programming, Digital Marketing, Graphics and Design, Coding and Scripting.

Knowing How To Use Basic Designing Tools Such As:
  • Adobe Illustrator
  • Photoshop
  • Macromedia Fireworks
  • Luminar
  • iMovie
  • etc


Web & Digital Marketing Skills

  • Search Engine Optimization (SEO)
As a web designer, you will be required to be able to perform on-page search engine optimization. Sharpening your basic skills to ensure that the website is SEO-friendly while having a good structure and layout is essential. Read up more about how Website and SEO are closely inter-twined together.

  • Content Management System (CMS)
This is a system that helps to manage the content on your website, having the knowledge of using this software can help you greatly in creating active websites. There are many popular CMS in the market such as WordPress, Magento, Joomla, Shopify, Wix and many more. By arming yourself with more knowledge of such systems, you will tend to get more comfortable as you will not be daunted by the prospect of working on an entirely new programming codes/systems.

  • Digital Marketing
It is essential to know digital marketing as this gives you the ability to know about the latest trends and ensure that your websites are up and running while keeping up with the trends.

Singapore web designer

Before choosing to be a web designer in Singapore, find out the demands of being in such a career. You will need to know some basic skills that will help you in your daily tasks. There are many ways and options which you can take in order to learn these skills like taking courses on web designing and coding, it may not be thorough but you will learn the basics where you can then build up from there. 

It is also important to read up about the evolution of web design over the last 10 years in Singapore. By knowing what works and what doesn’t, you will be in a good stead to propose relevant, engaging and aesthetically pleasing web design to the customers!

It is essential that you slowly build your portfolio by always learning new skills to upgrade yourself. These are the ways you can pick up the skills as stated above that will help you be an efficient web designer in a digital marketing agency. Combining these skills together and being able to still be good at everything you do is when you have reached your peak. Remember, learning never stops. We grow and learn continuously.