3 Reasons Why You Should Revamp Your Website Every 2 Years
Maintain Search Engine Ranking
When was the last time you upgraded your business website? One of the biggest mistakes business owners make when it comes to maintaining online presence is neglecting to keep the website updated. Having an excellent website design does not guarantee long term success in today’s fast-paced world. There are various reasons why websites should be kept up to date, especially if your site was built in traditional way.
Search engine optimisation (SEO
) is not a onetime campaign as it continues to evolve in a blink of an eye. Google can determine which websites keep their content fresh and reward them with better search engine ranking
. Hence, several website owners always publish new articles, stories and freshly updated pages to ensure remarkable online presence. If your content is not optimised for search engines or has outdated keywords, chances are, your website will never get to higher rank.
Quality and fresh content is considered as king when it comes to search engine rankings. The keywords that you optimised two years ago might no longer be effective in generating leads after a year. Consequently, the website will suffer from poor search result ranking and low traffic which means you’ll be left behind by your competitors.
Update Product or Services
Have you recently checked the product or service offerings of your website? The business might have new products that are not featured on the website, which caused low volume of enquiry and poor sales. Oftentimes, business owners get so busy that they tend to forget that their sites are still showing old brands and models of products or outdated services. Static websites can scare away potential customers thinking that they are hoax sites.
Customers are often curious when there’s a new product being launched and will likely check it out by visiting the website. Your business will lose the opportunity to generate leads if your website’s product page is not updated. Thus, you should contact a web design company
to get your site alive again.
Retain Audience Interest
One of the effective ways to retain site visitors is to offer something new on your website. However, it does not mean that you should invest on a huge amount of budget to modify the entire design every month. Rather it means there should be an interesting feature on your website that will never bore the visitors whenever they visit the site. There are sites that appear to be a corporate brochure, which looks the same even after 5 years.
If visitors see something new on your site, they will be interested in coming back and might do business with you. Otherwise, they will end up checking your competitors.
With the above reasons to revamp your website every 2 years, your business will surely be on the right track to success. Updating the website is never complicated and problematic since you can easily find web design Singapore
, if your business is based on this area.
- 2015-10-27 09:32:07
- Web Design