More marketing dollars for Social Media in 2011!
According to a November 2010 survey of business executives around the globe by StrongMail, nearly two-thirds of companies (SMEs & MNCs) will increase their advertisement spending on Social Media - 57% will put more dollars toward social media marketing. Search took a distant third place with 41% of respondents indicating they would spend more.
Budgets will also be increasing, however the biggest challenge for the majority of email marketers will still be a lack of resources and staff—the same problem affecting social media marketers. If marketers can staff their office with talented and committed staff doing what they should be doing for their email and social marketing needs, their campaign's results will definitely improve!
Email and social marketing will continue to get closer as more marketers integrate the two channels with each other. More than a quarter of respondents said they had already formulated and implemented a strategy for making email and social work together, and another 43% plan to make efforts toward integration in 2011, though some are more prepared than others.
Find out more about how you can use Facebook Marketing to reach out to your customers.
- 2010-12-27 23:02:35
- Social Media Marketing (SMM)