Does advertising on Social Media helps? Yes, it provides a 3:1 ROI!
Are you a company based in Singapore? If you are, have you tried Social Media Marketing before? Do you know that for every SGD$1 spent on Social Media, there is a potential $3 to $4 of revenue that you can generate out? This study was conducted by the Internet Advertising Bureau (IAB) which included studies on advertising campaign conducted by big Fast Moving Consumer Products (FMCP) such as Kettle and Heinz.
Based on the research by IAB, 4 out of 5 consumers are more likely to buy a product after being repeatedly exposed to it via Social Media platforms such as Facebook, Twitter and Youtube. At the same time, 83% of consumers who are exposed to these content on Social Media are also more likely to try out a brand's product (trial) as compared to if there are no exposure to it. The study of the Social Media activity of these brands were conducted over an 8 weeks period and the overall sentiments is that there is an uplift in the consumers if they are consistently exposed to the brands online.
Having said that, brands should always be careful over self management of Social Media platforms. Read a blog on our site on companies managing their own social media plans. Take a look at how some big companies can fail without a thorough and thought-through fully integrated digital campaign.
To know more about Social Media Marketing campaign, give us a call at 6362 0123 today or email us at firstname.lastname@example.org.
- 2013-07-18 02:09:40
- Social Media Marketing (SMM)