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How To Do SEO? Its as easy as 1-2-3!

Are you a seasoned PHP/.Net Developer? Or are you currently a learn-as-you-go person trying to master SEO? No matter what, SEO though time consuming, is not as complicated as what it may seem. The only trick is that the Google's algorithm changes very frequently so you must know how to vary your tactics and strategies accordingly. Also, you may need to invest time. ALOT of time onto your SEO campaign.

how to do seo

If you do the SEO right, search engine optimisation is not difficult. Do the right things in the right order and your website will get the rankings it deserves. Unfortunately, many people try to run before they can even walk.

1. SEO On-page optimisation

Optimising the content of your web pages is the most important step of each search engine optimization (SEO) campaign. You need to show search engines (Google, Yahoo and Bing) that your website is relevant to a particular topic and try to optimize as many different pages of your website as possible for as many different keywords as possible.

Search engines must be able to read and index your web pages without problems and your keywords should appear in the right places. (hopefuly, if you do it right!)

Use keywords that are related to your business in your website navigation and link your web pages with meaningful words to make sure that search engines can category your web pages properly.

2. Usability and conversion optimization

High rankings on search engines won't help your website if your website visitors don't convert. Make sure that your web pages are easy to use. Your website visitors should be able to find what they're looking for.

Create user friendly web pages that have a professional and trustworthy design. Add a call to action on all important web pages. iClick Media specialises in landing page conversion and conversion tracking & analysis. (This is a different ball game together and warrants a different article on another day.)

The higher the percentage of website visitors who purchase something on your website, the fewer visitors you need for a successful website.

3. Backlinks

You can start to get backlinks to your website when you're sure that your website has optimized pages and a good conversion rate.

If Google finds several different websites with content that is relevant to a keyword, the web page with the best backlinks will be listed on Google's result page.

It's as simple as 1, 2 & 3!