8 SEO Tips To Rank Your Website
Today, we would like to share with you 8 SEO tips to rank your website on page #1 of Google. The number 8 is highly symbolic in Asian society. In the chinese community, 8 stands for 'fa' or 'huat' which means to prosper and to grow rich. In similar context, by following these 8 SEO tips, you can be sure of a high rank in Google Search Engine Results Page (SERPs) which I'm sure will bring you more money. (either directly or indirectly)
Basic search engine optimization (SEO) is fundamental and crucial to every business, every website. SEO will help you position your website properly so as to be found at the most critical points in the buying process or when people really need your site.
So, what are search engines like Google and Yahoo looking for? How can you build your website in a way that will please both your web visitors/clients, as well as Google, Yahoo, and other search engines? Most importantly, how can SEO help your web presence become more profitable?
1. Your website=Awfully Chocolate Cake? Well... similar we would say.
Your links, both paid and unpaid search, as well as social media (Facebook, Twitter) acts as the icing on the cake. Your content, information architecture, content management system (PHP, Joomla, Magento, WordPress), and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.
2. What is Google (Search engines) looking for? Search engines like Google and Yahoo want to do their jobs as best as possible by referring their users to websites and content that is the most relevant to what the user is looking for. Simple and straightforward right? So how is relevancy then determined?
Content: Is determined by the theme that is being given, the text (H1, Title, Alt txt) on the page, and the titles and descriptions that are given.
User Experience: How does your website look like? Is it easy to navigate around? Does it look safe (SSL)? Does it have a high bounce rate? What are the historical clickthrough rate on your website from the SERPs versus the average time spent on site? All these are questions that a good Internet Marketing company will ask for when they work on your campaign.
Performance: How fast is your site and does it work properly? Is the server based in some obscure places like Malaysia or China versus Singapore?
Authority: Does your website have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available? Think of websites such as Wikipedia or Squidoo. Is your site the authority in your field? Or how can you try to be this authoritative source?
3. Nope, Google is not looking for the below:
Search engine spiders (especially those of Google) only have a certain amount of data storage. Hence, if you're performing shady tactics or trying to trick them (Black Hat SEO), chances are you're going to hurt yourself in the long run. Items the search engines don't want are:
Poor User Experience:
Make it easy for the user to get around. Too many ads or shady wordings that disguises themselves as actual text and making it too difficult for people to find content they're looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it's 80 percent or higher and you have content on your website, chances are something is wrong.
Buying links will get you nowhere when it comes to SEO. Enough has been said about this topic so we will not go too deep into this topic.
Overuse of keywords on your pages. Do you know what is the optimal percentages of text to be used in your site vis-a-vis your competitors? Or are you just guessing and wildly repeatedly using those keywords on your site?
4. Know Your Business Model
While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals are. Below are some things you ought to ask yourself when you're running your business.
1) What is a conversion? Someone who registers on your blog? Someone who sents you an enquiry via the online form? Or someone who has just checkout on your shopping cart?
2) What are your short and long term goals? Are you looking to hit 10,000 unique visitors a month and to hit 20,000 page views from the 3rd month onwards? Are you periodically reaching your goals every month? What is the next step after reaching your goals?
3) What are your assets and liabilities? Nope, this blog is not an accounting lesson but as a businessman, you really need to know which product is really bringing in the bacon for you.
4) Eyeballs (impressions) or Clicks? Which is more important?
5. Don't Forget to Optimize for Multi-Channels
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms. Over at iClick Media, we are always thinking about multi-channel optimization. These multi-channel platforms include:
- Social Bookmarking Sites
- Email Marketing
- Forum Posting
Do you know which site/strategy is best used for your industry? Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you're optimizing for.
6. Be Consistent With Domain Names
Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (abc.com/awesome) versus sub-domains (awesome.abc.com).
If you're not sure how you should meddle with those examples, its best that you leave it to the professionals like us.
7. Optimizing for Different Types of Results
In addition to optimizing for the desktop/laptop experience/version, make sure to focus on mobile and tablet optimization as well as other media. You never know how and when your clients will access the different touch points of your business.
8. Focus on Your Meta Data Too
Your content on your site should have title tags and meta keywords descriptions.
- Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Do not repeat your meta keywords for every page. I repeat. Do not repeat your meta keywords for every page.
- Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.
Title tags should also be unique! Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.
Skipping the basics of SEO will only leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities. iClick Media has always been at the forefront of technology. If you need help on SEO, just give us a ring at 6362 0123!
- 2013-04-29 22:16:48
- Search Engine Optimisation (SEO)