Google China's share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles.
"Google is targeting Chinese firms to advertise on its dominant overseas search market, a business which already constitutes about half of its China revenues ... Google is betting that rapidly-growing Chinese exporters, keen to reach out to overseas customers, will make use of the company's global reach through its international search sites."
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