Yes, its that time of the year again, Christmas! Before you go on your deserved holidays, its good to spend a few minutes and think about how you can better manage your PPC campaign for 2011.
Below are some suggestions for you to overhaul your campaign in 10 days. Yes, its possible! 10 days. No kidding. :)
Day 1: Implement Sitelinks
Day 2: Add Product Extensions
Day 3: Set up Remarketing (a.k.a. retargeting)
Day 4: Target Display Ads Above the Fold
Day 5: Migrate to Modified Broad Match
Day 6: Test Click to Call
Day 7: Target Image Ads on Google Image Search
Day 8: Add Seller Ratings (Closed Beta)
Day 9: Launch Product Listing Ads (Closed Beta)
Day 10: Include Video Extensions
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