The Google AdWords blog announced a new bidding method available to advertisers named enhanced CPC.
Enhanced CPC uses your conversion data, the one you may willing provide to Google AdWords, to automatically adjust your Max CPC prices. The system predicts the likelihood of an ad converting based on the historical conversion tracking data in your account. Google said using this bidding option will result in “more conversions while maintaining or reducing your overall CPA.”
Why use this? Google gives three ways it helps:
Terms and Conditions |
Copyright © iClick Media Pte Ltd 2009 - 2019. All Rights Reserved | Web Design by iClick Media | Sitemap
How to Apply