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What do consumers want on Social Networking platforms?

What do consumers want on Social Networking platforms? K S Tan has been a loyal Kit Kat fan for as long as he's remembered. When he saw the Kit Kat page on Facebook some time back, he felt compelled to comment and post on its wall. "I eat Kit Kat very frequently. Very very frequently!" Recently, Facebook has been getting a ...

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iClick Media's guide on "How to increase your Twitter following?"

It is easy to setup an account on Twitter and post twits. Within minutes, you should be getting followers, if your content is what your followers want to read. However, to achieve critical mass is not easy. Getting from zero to 10 and to 100 is fairly simply. To get to 1,000 or even 10,000? Now that requires skill, patience ...

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Have you utilise both Search and Social Marketing for your advertising campaign?

Facebook, Twitter and even LinkedIn has seen exponential growth. These social networking sites have millions of active users on their portal everyday; users foraging for information, browsing pictures, viewing through friend's social status updates and etc. What has massive amount of users using these platforms have in lin ...

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Which celebrity has the most number of fans on social media?

When we talk about celebrities and social media, the same name has always revolved around it. Yes. Lady Gaga. Earlier on this week, an unexpected star has actually went ahead in terms of number of fans on Facebook. We're talking about Eminem, the white rapper. Eminem has put an end to Lady Gaga’s eight-month reign as the ...

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Rolls Royce is utilising Facebook, Twitter & Youtube for its Phantom series.

Rolls Royce is utilising Social Media Marketing platforms such as Facebook, Twitter & Youtube for its Phantom series. "If we are not leveraging on digital we are missing out on a segment of consumers who could be our potential customers." Rolls-Royce, a luxurious car manufacturer has taken to digital marketing for it ...

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Google Social Search Update

Watch this video: Brought to you by iClick Media

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Should marketers judge the success of SEO on keyword ranking alone?

Search engine optimization (SEO) is a process that is very simple in principle and theory. On-Page SEO, Off-Page SEO, Link building, Meta-Tagging, Robots.txt, etc. The list goes on. If you get that right, Bingo! You should probably be laughing your way to the bank. However, actual execution is always surprisingly complex. ...

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Internet Marketing Budget for 2011

There are many platforms where you can invest to reach out to your target customers. The Internet alone is thriving with lots and lots of niche platforms. So, how can you know which platform is suitable for you? iClick Media is glad to share with you the views by Brand Marketers, Agencies, Technologists & Others. D ...

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Are Asian companies willing to use Facebook to interact with their external and internal stakeholders?

According to a report from Burson-Marsteller, many top Asian companies are still reluctant to engage stakeholders through Facebook, despite the biggest year-on-year increase in their official presence on the platform. I find it puzzling and bizarre. Which platform can boost a usage of 500 million active users? Not many ...

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iClick Media wishes all a Happy Valentine's Day!

Have a great day out with your spouse! :)

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