Google AdWords - Enhanced CPC

2011-01-04 12:34:20
Search Engine Marketing (SEM)

The Google AdWords blog announced a new bidding method available to advertisers named enhanced CPC. Enhanced CPC uses your conversion data, the one you may willing provide to Google AdWords, to automatically adjust your Max CPC prices. The system predicts the likelihood of an ad converting based on the historical conve ...

Yahoo and Bing Search Alliance

2011-01-04 12:13:44
Search Engine Marketing (SEM)

The Yahoo! and Microsoft Search Alliance combines the complementary strengths of Yahoo! and Microsoft to create a competitive choice in search with the scale to fuel sustained development. Both companies aim to ultimately enable searchers to find relevant results faster, and provide more value for advertisers and better ...

How to integrate SEO and Web Design?

2011-01-04 10:15:12
Web Design, Web Developing, Search Engine Optimisation (SEO)

Web Designers and SEO teams remain locked in a continuous feud divided by a line in the Google sandbox. Both sides stand behind their respective crafts, each believing their work is vital to online success. On the one hand, the SEO team must drive traffic. The other must communicate brand experience. Both are very esse ...

Do SMEs need a website?

2011-01-04 08:55:58
Web Design, Web Developing

If you've clicked on to this blog article, you've probably assumed that's a rhetorical question to which the answer is a resounding "yes!" It's not? It's something you really need to give it some thoughts. Here's the thing. Many small businesses (SMEs) don't need a web site. Many small business websites don't deliver a ...

Facebook is a Growing, Global Force

2010-12-31 13:20:36
Social Media Marketing (SMM)

Facebook is huge. It is growing. The truth is, it is comparable to paid search. The key point, however, is that the inventory available on Facebook is huge, its global, and its growing. On a dollar-for-dollar basis, Facebook and Google are performing the same on this particular campaign. However, when the budget was rampe ...

Social Media Measurement - 6 key metrics

2010-12-31 00:08:18
Social Media Marketing (SMM)

1. Gross Views Gross views is the aggregate of views across your various social media channels. It represents the number of times users were exposed to your brand through your social media channels. The calculation will vary depending on the channels that you use, but some of the metrics that go into this calculation inclu ...

9 Most Common Link Building Strategies

2010-12-30 16:37:57
Search Engine Optimisation (SEO)

As a webmaster, you have already been told that backlinks from external sources are paramount to high rankings in search engines. Unfortunately, many online marketers fail to separate the good from the bad when it comes to pursuing links. The following is a detailed breakdown of all link major link buildingstrategi ...

Google to look at deceptive black hat SEO technique

2010-12-29 23:30:57
Search Engine Optimisation (SEO)

Be wary when a lurking SEO company comes out of the blue to offer you 'guaranteed placement' on Google's Search Engine Results Page (SERPs). They may be using black hat SEO techniques to boost your organic ranking. If you're caught by Google, your site may be blacklisted. In fact, no SEO company can guarantee you anything o ...

Social Media Demographics Breakdown

2010-12-28 19:32:04
Social Media Marketing (SMM)

iClick Media presents... the Social Media Demographics Breakdown.

On Page Optimisation

2010-12-27 23:23:36
Search Engine Optimisation (SEO)

There are over 200 different algorithms with varying degree of 'points' that search engines give. Search engines like Google, Yahoo! and Bing are fiercely secretive about their algorithm because they do not want marketers to abuse them. iClick Media is glad to share with you 4 major points with regards to On Page Optimisat ...