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International SEO For Beginners!

IntroductionSEO, aka Search Engine Optimization focuses on webpages and pagerank for various search engines. We normally look at on page and off page SEO, so what is international SEO?International SEO is basically utilising hreflang to properly display pages of your website that is targeted at international audiences of di ...

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Google's Meta Title & Description for your SEO in 2020

IntroductionFor the year 2020, Google has made quite a few changes to their display for meta titles and descriptions. This affects the SEO practices for web pages. However, Google’s advice for users is to put less focus on the length of your meta title and description, as the way Google selects its snippets are dynamic an ...

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How To Use LinkedIn To Grow Your Business?

IntroductionLinkedIn, also known as the professional facebook, is a social network site that caters to professional networking, and helps in career development. People present their business profiles on LinkedIn, and build connections as well as list down their skills on their profile. Businesses too, have pages on LinkedIn ...

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Beginner's Guide to Google Search Console

IntroductionSearch engine rankings are a given requirement for any website looking to be listed on a search engine. Many see ads as a good way to quickly gain leads and impressions, however, it is expensive and leads start to go down once you stop spending. Moreover, many do not have the budget to hold long term high-spendi ...

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The A-Z of Web Design

Web design is different from traditional forms of design, having design being incorporated into the web and the internet. Here are some tips on how to have better and more optimized web design, starting from A-Z.AccessibilityIn a web design, it is important that the website is easy to navigate to and easily accessible from ...

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What is YouTube TrueView Ad and and why use them?

There are many different digital marketing channels available to the modern marketing manager. Platforms such as Facebook, Instagram, SnapChat, Twitter, Google and etc are readily available for the marketing manager to choose and use. While the endless variety of distribution channels and flexibility afforded by digital ass ...

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Beginner's Guide to Link Building in 2020

Link building is a big chunk of work that SEO services do for your company website. The main purpose of it, like any other SEO strategy is to build your website rankings, increase traffic onto your pages and essentially become a top website in your industry/line of service or product. Link building can be quite technical, t ...

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How To Optimise Your AdWords Budget Like A Pro?

“How much should I spend every month on Google AdWords?”. This is a typical question most digital agencies get asked during the meeting with the customer. There’s more that goes into the budget planning process than choosing a number like the budget for the campaign.Here are a few things you may need to keep in mind a ...

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Google AdWords Budget Guide 2020

Search Engine Marketing (SEM) budgeting is always a chore. Always. Whether you’re pinching your budget to pay rent for an overpriced office in the Singapore central business district (CBD) overlooking a dingy alley, or paving the road to becoming a tech startup unicorn, or both, simultaneously, it drives the average Singa ...

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User Journey Tracking via Google Analytics

Google’s web analytics service platform, Google Analytics (GA) introduced an upgrade for their App + Web property feature on 19 Dec 2019. As a result of this upgrade, digital businesses and Google Analytics (GA) admin can analyze multiple websites, receive custom analyses, and get faster insights from their data.   ...

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