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Long Tail Keywords Outperform Short Tail Keywords by 2.5x!

4 Punches that showcase the power of Long Tail keywords Long Tail keywords for SEO provide businesses with a way to connect to key search engines (Google, Yahoo, DuckDuckGo, etc) on the Internet, which can in return provide a higher return on investment (ROI) on the advertising budget. Here are three key facts that demonstr ...

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Top 15 Instagram Hacks For Business Owners

Think of your Instagram profile and bio as your elevator pitch. Instagram is some of the places where a lot of people do social media marketing. You want new followers to know exactly who you are and what you do or sell in just s split seconds after they read it. A well planned layout of your profile is a key to leaving ...

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5 Big Mistakes in Search Engine Optimization

Are you optimising your website to improve ranking in search result pages? Optimising a website is a vital element of content marketing strategy. Search engine optimization (SEO) is changing; however, it remains on top of the list of every marketer’s agendas since it is a powerful tool to drive people to the website and d ...

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International SEO For Beginners!

IntroductionSEO, aka Search Engine Optimization focuses on webpages and pagerank for various search engines. We normally look at on page and off page SEO, so what is international SEO?International SEO is basically utilising hreflang to properly display pages of your website that is targeted at international audiences of di ...

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Google's Meta Title & Description for your SEO in 2020

IntroductionFor the year 2020, Google has made quite a few changes to their display for meta titles and descriptions. This affects the SEO practices for web pages. However, Google’s advice for users is to put less focus on the length of your meta title and description, as the way Google selects its snippets are dynamic an ...

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How To Use LinkedIn To Grow Your Business?

IntroductionLinkedIn, also known as the professional facebook, is a social network site that caters to professional networking, and helps in career development. People present their business profiles on LinkedIn, and build connections as well as list down their skills on their profile. Businesses too, have pages on LinkedIn ...

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Beginner's Guide to Google Search Console

IntroductionSearch engine rankings are a given requirement for any website looking to be listed on a search engine. Many see ads as a good way to quickly gain leads and impressions, however, it is expensive and leads start to go down once you stop spending. Moreover, many do not have the budget to hold long term high-spendi ...

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The A-Z of Web Design

Web design is different from traditional forms of design, having design being incorporated into the web and the internet. Here are some tips on how to have better and more optimized web design, starting from A-Z.AccessibilityIn a web design, it is important that the website is easy to navigate to and easily accessible from ...

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What is YouTube TrueView Ad and and why use them?

There are many different digital marketing channels available to the modern marketing manager. Platforms such as Facebook, Instagram, SnapChat, Twitter, Google and etc are readily available for the marketing manager to choose and use. While the endless variety of distribution channels and flexibility afforded by digital ass ...

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Beginner's Guide to Link Building in 2020

Link building is a big chunk of work that SEO services do for your company website. The main purpose of it, like any other SEO strategy is to build your website rankings, increase traffic onto your pages and essentially become a top website in your industry/line of service or product. Link building can be quite technical, t ...

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