Search Engine Optimisation (SEO) is about improving the ranking of your webpage on search engines’ results page (SERPs), to generate traffic to your websites. One way of improving traffic to your site is through meta description tagging.
So, what exactly is meta description?
Meta descriptions main purpose is to show and describe the content of the page to potential visitors – both robots and human beings. It is very essential in helping the search engine (such as Google, Yahoo and Bing) to understand the content of the page in order to match the relevancy of the search as well as give users an idea of what your page is about.
As a result, meta descriptions is one of the key elements that not only help search engines ‘read’ your website better, but can help you gain a higher click-through rate from the Search Engine Result Pages (SERPs).
To get you started, here are some tips to help you increase the number of visitors to your page through effective meta description tagging: