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Do’s And Don’ts In Search Engine Optimization

While regular web surfers don’t realise it, major search engines like Google, update their algorithms several times a year. If you pay close attention to the latest trends in the search engine optimization (SEO) world, then you will be able to follow the patterns in the type of techniques that search engines highly favour and tactics they denounce. SEO experts who are always up-to-date will likely be able to succeed in achieving their ultimate goal, which is to rank high on SERPs.


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There are various methods that an SEO company can use to rank on SERPs. However, there are also strategies that should not be performed as they can just hurt your ranking instead of helping. Be sure to follow the do’s to help you put ahead of the pack and avoid the don’ts to save your position.


Do’s


Be Unique


One way to become a leader in your field is to take initiative when it comes to creating your content. As much as possible, create pieces that offer fresh ideas and new perspectives. Web surfers prefer new ideas than reading the same old perspectives. If your goal in developing content is merely for populating the site’s web pages or acquiring new indexing signals, then your technique will not give you any positive result.


Google and other search engines don’t actually like duplicate contents, in fact, they even devalue them especially if they provide information that already appears on other websites first. So, make sure that every content on your site is unique and should offer a deeper understanding of the subject or introduce new information to the web searchers.


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Partake In Keyword Listening


Keyword listening is a clever tactic similar to social listening, wherein you perform research about how consumers are searching on the web and how these patterns change. By partaking in keyword listening you will be able to get new ideas for possible keywords to target, an inspiration for fresh campaign directions, and obtain information regarding your demographics.


Create Pages For Users


Pieces of content must be crafted with users in mind. Basically, a website should be able to satisfy its visitors for it to perform well. Otherwise, there is a big chance that your visitors will not return to your site and obviously will never share your content, which can make your brand still unknown.


Don’ts


Stay Away From Black Hat SEO


In an effort to gain instant ranking, many website owners prefer to use techniques that can produce thousands of signals in the shortest time possible. However, these strategies don’t conform with the search engine optimization guidelines and rules and are widely known as Black Hat SEO. Cheating Google’s algorithm can put the site at big risk of getting penalised or even banned from search engines. Rather than using Black Hat tactics, it’s important to focus more on quality, relevance, and usefulness.


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Avoid Unethical Tricks


Google can quickly identify unethical strategies employed to get more link juices. This is they keep on updating the algorithm to either nullify the tricks or completely penalise the site that utilises it. Shortcuts never work in the long run and are just a waste of time. From the beginning, play a straight game to build your reputation and never do the following tricks:




  • Keyword stuffing

  • Article spinning

  • Duplicate content

  • Invisible text



For a search engine optimization campaign to successfully work, there are endless of SEOmethods to use and avoid. Once you abide by the rules, it’s possible to reach the top of the SERPs. But if a company offers unethical SEO services, you should avoid them at all cost to prevent hurting your ranking.