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How your Google ranking affects your Click-Through Rate (CTRs)?

It is very important for websites to appear on Google's page 1, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify.

Websites ranked #1 received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.

Here's Optify's look at CTRs on the top 20 sites:

iClick Media - Ranking and Click Through Rate

The numbers speak for themselves.

As you can see, the #1 position on the Search Engines actually received an average Click-Through Rate (CTR) of 36.4%. If you compare this to the 5th position, the CTR actually drop to 6.1%.

However, it is interesting to take note of the page's 2 CTR.

Have you noticed that being #1 on page 2 actually have a CTR of 2.6% whereas comparing to #10 of page 1 which has a 2.2% CTR.

Of course if you're optimising your site for the top 10 position, you can't really dictate the position because the position and the ranking is affected by over 200+ algorithm (for Google).

iClick Media - Organic CTR by Search Position 1-20

The table on the left shows the organic Click through rate by the Search Positions.

If you are looking for advice on Search Engine Optimisation (SEO), feel free to contact iClick Media here.