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5 Tips To Improve Your SEO Using Page Titles

Google, being the Internet giant they are, are constantly upgrading their SEO algorithm to ensure that they deliver the most accurate result, to the users of Google. With every SEO algorithm upgrade (Google Panda Update and Google Penguin Update), it is very important to ensure that the basics of your website is properly optimised to ensure that the Google spiders are able to crawl and index the page effectively.

Before we even go into the topic of "Content is King", let us look at the fundamentals of each and every page of your website - The Page Titles.

Do you know that the page title tag (Example: <title> SEO Company in Singapore </title>) is a huge influencer on how the search engine positions you on the Search Engine Results Page (SERPs)? In addition, this is also often the very 1st line that your customers will read on the SERP even before they click onto your name. Below are 5 tips to improve your SEO using page titles.

1: Ensure that the HTML codes are properly setup on every page of your site

In our line of work, we have come across websites of various natures. To our surprise, we have seen web pages that have more than 1 title tags on the page. If you have more than 1 line of title tag on your page, how will the Googlebots know when they come and crawl your page? What could be worst - The search engine bots may not read your title at all, skipping that process. In certain cases, the search engines may even interpret this as a spamming attempt and may penalise your site for it.

2: Place your keywords on your titles

Place your most important and relevant keywords at the beginning of your page titles. Some websites that we've come across, put in so many keywords into their page titles. This is pointless as search engine robots will place the most emphasis on the first 70-100 characters of your page title. Thus, by placing your keywords at the front of your title tag, you're actually educating and informing the search engine on what that particular page is describing, and thus, may result in a better rank on the SERPs.

3: Titles should be to the point.

Your users reading your page titles, should be able to accurately and intelligent deduce what your webpage is describing. The title should be able to meet the expectations of the user. Ensure that your title description is accurate, to the point, and to a certain extent, attractive. (As the last point can affect Conversion Rates)

4: Keep your titles short.

Technically, your title tags can be as long as your main descriptive paragraph. However, we've found great success when your title length is kept to approximately 70 characters. The reason why we suggest to keep it to 70 is because:

- Improve your user experience. No one wants to read a long title tag.

- Most search engines will truncate the title description off if it detects a title tag that is longer than 65-70 characters on the Search Engine Results Page

5: Remove keywords that are not descriptive

Keywords such as "Home", "Our Products" are not descriptive enough. These type of title description do not help your users and search engines to know what your page is. Instead, use titles such as "iClick Media | Home - The SEO Company You Can Trust" or "Our Wakeboarding Shoes". These keywords help to improve your overall SERP ranking and also help to increase your Clickthrough Rate performance.

To find out more on how you can improve your Titles on your website, call us at 6362 0123 and our friendly and professional digital advisors will be giving you free advice on how to get better traction for your SEO campaign. Alternatively, you can contact us via our Request for Quotation page.