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Do you know: Internet Marketing is fast catching up on TV Advertisement revenue?

Posted on: 04-22-2011 Posted in: IT News, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM)

TV is the biggest ad medium, but digital ad spending is moving up fast. TV networks and stations are vying for a share of digital dollars by extending their media brands to the internet and mobile.

If you are a marketer strategising a plan for your client, I believe the below chart would be a very interesting 1 to you.

iClick Media - TV Ad Revenue vs Internet Advertising Revenue

iClick Media – TV Ad Revenue vs Internet Advertising Revenue

We all know that advertising on TV is a very costly affair.

Production costs, media costs, etc etc.

The interesting thing now is that we have actually many options to reach your targeted audience, at a fraction of the cost needed on TV.

What I want to reiterate is that Search or Social Media is not replacing TV ad. What I do want to bring across is that there are alternative, other platforms that you can utilise to reach your audience.

TV includes network, national cable, spot and syndication. Internet includes display, internet video/rich media, paid search, internet radio, podcast, social media and mobile. More info: zenithoptimedia.com. Source: ZenithOptimedia Advertising Expenditure Forecasts (April 2011).

About the Author

iClick Media
iClick Media is an Internet Marketing company specialising in Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM), Web Design & Web Analytics. We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions.

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