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What is a Business Blog?

A Business Blog is simply a blog, except that its content and the users are skewed towards a particular business in mind. Below are some tips on how you can manage your business blogs effectively, thereby increasing your “authority” in that industry and ultimately be rewarded with a higher page rank on Google ...

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Anchor Text or Link Relevancy?

Have you thought about what is the difference between opting for a more "pro anchor text" strategy or one that is focused on "link relevancy"? Using the same keywords repeatedly may lead you into the Google penalty box so try to steer away from that. Instead, use a larger variety of keywords and brand building strategy ( ...

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What is The Most Effective ways to use Negative Keywords?

Are you running a pay-per-click (PPC) campaign? If you are, you may have heard about negative keywords. The use of a negative keyword list is very useful in filtering out unwanted traffic. In this column, I will help define negative keywords, how they work, and the benefits to using them. You might want to use negative ...

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Don't be overly obsessed with anchor text

This year started out with a bash, or what should probably be characterized as a lot of bashing, specifically on Google's search quality. There's been a ton of buzz about the deteriorating quality of Google's search results over the last week: Google's decreasingly useful, spam-filled web search Trouble in the house o ...

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2011: Bing Instant, Social Search & Social SERPs,

Last year in 2010, internet business marketers saw a tremendous amount of innovation and growth in the social media and search space. Google introduced Instant, Bing and Yahoo completed the organic and paid search transition of their Search Alliance, Facebook handed over exclusive "Like" data access to Microsoft, and Go ...

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PPC in 2011

Most would agree that 2010 was a good year for the Pay per click (PPC) industry. Google AdWords continued to innovate and lead the marketplace. The floundering Yahoo Search Marketing merged with Microsoft adCenter to form the stronger Search Alliance. Facebook continued to make strides in creating a substantial PPC-based ...

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Use Social Media to boost your SERP ranking

Have you always thought that Social Media is more of a leisure activity and can't be use seriously for any business benefits? Think again. Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. Of course, social media links are ...

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6 trends to watch in 2011!

Six More Trends to Watch in 2011 Before throwing out some ideas for this year, I want first to say that the trends in my earlier posts (other than Google Buzz) aren't over yet. Each continues to evolve over time, with greater adoption, better applications, and solid case studies. So in 2011, the above trends will solidi ...

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2010 Social Media Trends

The end of 2010 and the beginning of 2011. How nice. A new year always bring a slew of prediction and trend posts, so we had to jump in. We particularly enjoy looking at previous "predictions" to see what actually happened. Here's what we predicted for 2010 and the outcome as of the end of the year: 1. Myspace will ...

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10 reasons to commit to Social Media in 2011

For Small Medium Enterprises (SMEs), have you thought about giving Social Media Marketing a try in 2011? Or have you already dabbled in platforms such as Facebook and Twitter already? Are you doing it on your own, or have you engaged and paid for a professional to do the job? Here are 10 reasons from iClick Media on why ...

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