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What is the Google "related ads"?

More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new layout for general and brand terms in Google AdWords that showed "Related to " last June, and it seems it has rolled out more broadly in the last few days. At the time, Google ...

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What is Google's Search Advertising share in China?

Google China's share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles. Google's search advertising share increased to 23.1 percent, up from 21.6 percent in Q3 -- still much lower than its 3 ...

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How often do you use Facebook in the loo?

You may scoff at that coworker who brings a newspaper into the bathroom at work, but we know the truth about you now. According to Atlanta-based AIS Media, a survey of 500 people found that 27% of Americans report using mobile devices to check Facebook while in the bathroom. "While it may seem humorous to survey people a ...

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What is Facebook's advertising revenue?

It turns out Facebook is a lot like Google after all. As the social network steams past 650 million global users, its business is looking more like Google's in that the majority of its ad sales now come from small- and medium-size companies that make use of its self-serve ad system, a model that turned Google into a $ ...

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The 6 biggest Search Engine Optimisation mistakes

The early part of the year, especially the 1st quarter, is a time to make resolutions, and then promptly fail to follow them. That said, it's also a time to for new beginnings, a chance to correct the mistakes of the past. Within search engine optimization (SEO) there are plenty of mistakes that people make that they ne ...

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Americans say no to regulation of search engines

The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen. Released on Sunday, the survey found that over three-quarters (77%) of U.S. adults were against any government regulation of how Google ...

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What is Bing's market share?

New York, N.Y., Jan. 12, 2011 — Experian® Hitwise®, announced today that Google accounted for 69.67 percent of all U.S. searches conducted in the four weeks ending Jan. 1, 2011. iClick Media investigates. Bing-powered search received 25.77 percent of searches for the month, with Yahoo! Search and Bing receiv ...

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What is the E-Commerce trend on Alibaba's Taobao Mall?

Chinese shoppers are going beyond popular online e-commerce categories like apparel, cosmetics and books. Sales on Alibaba Group's Taobao for home furnishings and food surged last year by 120% and 95%, respectively, and diapers, mobile phones and light fixtures are fast-growing categories. At 420 million, China ...

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What is the Regulations for Paid Tweets & Sponsored Posts in UK?

The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers (internet marketers), who will now be required to state any relationship (s) they have with a product or company. The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade ...

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What is the time frame to experience positive returns on PPC campaign?

We are so used to the word - Instant. Instant Coffee, Instant Noodles, Instant Soccer results via mobile and etc. We are also accustomed to instant gratification in search. We can set ads  live in the morning, and within a few hours know how consumers are  responding. This type of quick availability of data and resp ...

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