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The 6 biggest Search Engine Optimisation mistakes

The early part of the year, especially the 1st quarter, is a time to make resolutions, and then promptly fail to follow them. That said, it's also a time to for new beginnings, a chance to correct the mistakes of the past. Within search engine optimization (SEO) there are plenty of mistakes that people make that they ne ...

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Americans say no to regulation of search engines

The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen. Released on Sunday, the survey found that over three-quarters (77%) of U.S. adults were against any government regulation of how Google ...

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What is Bing's market share?

New York, N.Y., Jan. 12, 2011 — Experian® Hitwise®, announced today that Google accounted for 69.67 percent of all U.S. searches conducted in the four weeks ending Jan. 1, 2011. iClick Media investigates. Bing-powered search received 25.77 percent of searches for the month, with Yahoo! Search and Bing receiv ...

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What is the E-Commerce trend on Alibaba's Taobao Mall?

Chinese shoppers are going beyond popular online e-commerce categories like apparel, cosmetics and books. Sales on Alibaba Group's Taobao for home furnishings and food surged last year by 120% and 95%, respectively, and diapers, mobile phones and light fixtures are fast-growing categories. At 420 million, China ...

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What is the Regulations for Paid Tweets & Sponsored Posts in UK?

The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers (internet marketers), who will now be required to state any relationship (s) they have with a product or company. The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade ...

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What is the time frame to experience positive returns on PPC campaign?

We are so used to the word - Instant. Instant Coffee, Instant Noodles, Instant Soccer results via mobile and etc. We are also accustomed to instant gratification in search. We can set ads  live in the morning, and within a few hours know how consumers are  responding. This type of quick availability of data and resp ...

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What is a Business Blog?

A Business Blog is simply a blog, except that its content and the users are skewed towards a particular business in mind. Below are some tips on how you can manage your business blogs effectively, thereby increasing your “authority” in that industry and ultimately be rewarded with a higher page rank on Google ...

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Anchor Text or Link Relevancy?

Have you thought about what is the difference between opting for a more "pro anchor text" strategy or one that is focused on "link relevancy"? Using the same keywords repeatedly may lead you into the Google penalty box so try to steer away from that. Instead, use a larger variety of keywords and brand building strategy ( ...

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What is The Most Effective ways to use Negative Keywords?

Are you running a pay-per-click (PPC) campaign? If you are, you may have heard about negative keywords. The use of a negative keyword list is very useful in filtering out unwanted traffic. In this column, I will help define negative keywords, how they work, and the benefits to using them. You might want to use negative ...

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Don't be overly obsessed with anchor text

This year started out with a bash, or what should probably be characterized as a lot of bashing, specifically on Google's search quality. There's been a ton of buzz about the deteriorating quality of Google's search results over the last week: Google's decreasingly useful, spam-filled web search Trouble in the house o ...

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