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The Power Of The Canonical Tag

If you're reading this, you're probably a Search Engine Optimiser (SEO) or probably a web designer who wants the site you're designing to get a favourable listing on the Search Engines Results Page (SERP). For today's topic, we're going to touch on the difference between rel=canonical and the 301 redirect. Below is a video ...

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Longer search queries down 3 percent

Statistics from Experian Hitwise have shown that long-tail keywords or long search queries are on a decline. We believe that 1 of the key factors is because of Google Instant. The ability to show users search results as they're typing in their search queries gave the user instant results. They do not have to key in more wor ...

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How your Google ranking affects your Click-Through Rate (CTRs)?

It is very important for websites to appear on Google's page 1, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify. Websites ranked #1 received an average click-through rate (CTR) of 36.4 percent; number two had a CTR o ...

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Do you know that Bing is catching up on Google?

Do you know that Bing is catching up on Google in terms of Search Engine dominance? Bing has taken 30% of the U.S. search market making Google extremely nervous. The 30% percent in March represents 15% from their main site Bing.com and the other 15% from Yahoo. Back in August, Microsoft took over Yahoo’s se ...

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10 things to avoid for your website

As web designers, it is our job to give what our clients want. However, would you teach your general surgeon on how to cut up your body? Similarly, try not to impose your views on the web designer. More does not necessarily mean less, and vice versa. Below are the top 10 things to avoid doing to your website. 1. Too ma ...

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Be careful about what you tweet!

A VULGAR message was accidentally sent out on the corporate Twitter account of The Straits Times yesterday. The message, sent out at 12.15pm to more than 46,000 followers of @STcom on the social networking site, read: 'omg. f... you all. seriously.' It was deleted within seconds. Upon being alerted, Straits T ...

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How to improve your PPC Click-Through Rates (CTR)?

Many of our customers believe that converting customers when they land on their website is the most important. Many clients want to place in their ISO certification, their pictures with the government officials, their grand opening of a new shop, etc. However, we need to take a breather and ask ourselves, is conversion the ...

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What is PageRank?

In my years of explaining Internet Marketing concepts to customers and friends, 1 very common asked is "What exactly is PageRank?" Many laymen can actually understand what are link buildings concepts, the theory of refreshing and updating your website's content and etc. When it comes to PageRank and how it works, many actua ...

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The rise of Social Media Marketing.

The rise of Facebook advertisement is having a profound impact on the performance marketing ecosystem. Facebook is now the most visited website in the US, with more visits than Google, according to Experian Hitwise. The social network is also projected to take in more than $2 billion in advertising revenue in 2011, acco ...

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Good news for Android users! Flash 10.2 is here!

Adobe has finally released Flash Player 10.2 for Android. Its release marks the availability of Flash for Android 3.0.1 Honeycomb, Google’s OS for tablets. While Flash 10.2 for Android boasts performance enhancements that improve the experience on mobile, the thrust of this update is to bring Flash to tablet devices li ...

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