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Advertising on Internet Yellow Pages

Way back in the 80s and 90s, many of our family and friends frequently used the Yellow Pages to source for various products & services. In fact, in the heyday, Yellow Pages was THE platform to be seen. Many potential customers would flip the directories to look for you. Fast forward to the 90s, as the usage of print ...

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Optimizing for Long Tail Keywords

Today we are going to take a look at optimizing for long tail keywords, and why this should be an important part of your SEO campaign. When we talk about the long tail keyword, many people dismiss optimizing your site for these phrases.  The most commonly cited reason is that they simply don't have enough search volum ...

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5 SEO Tips for Corporations

Tip #1 - Don't Ignore SEO Recommendations Put another way, SEO recommendations need to be given their proper prioritization within the list of everything else your IT team is trying to accomplish for your website. It's important to recognize that most IT teams don't have much visibility into analytics and don't see how muc ...

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Optimum Facebook Posting Times

Timing is everything, they say, and that premise may apply to social media platforms like Facebook as well. Can timing your posts help increase your return on investment? According to Buddy Media’s study “Strategies for Effective Wall Posts: A Timeline Analysis,” the time that you post content on Facebook can make a ...

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What is the hardest part of SEO? Dealing with people.

The really hard part about search engine optimization isn’t the SEO itself but dealing with people within your organization who have (or should have) an impact on SEO. Optimizing H1s is easy. Dealing with people is hard. Really hard. What follows are a series of the most important lessons I’ve (maybe) learned ...

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New: Google’s Sitelink Policy

Have you checked your Google AdWords sitelinks recently? You probably should. Google will soon be enforcing an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link to a unique landing page/content on your site. In a recent announcement, Google mentions that they ...

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The 10 most expensive SEO mistakes you should avoid!

Do you currently have a website? Or do you plan to design and develop a new website soon? No matter which side of the fence you're on, its important that you know the importance of search traffic you can get from search engines such as Google, Yahoo and Bing. Traffic to Internet Marketers is as important as the location of ...

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6 Most Common Mistakes In Website Design for e-Commerce Sites

I'm sure you've seen some really amazing websites that did really well for their e-commerce business. However, there are those that fare extremely miserably at it. So what really is the difference between a good and a bad e-commerce website? What guidelines did the good and successful website implement and what mistakes did ...

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Is your current Web Design pulling down your Conversion Rate?

Hi there. So, you have a website. You spend alot of money engaging a company to design and develop it. You then spend a huge bomb of money marketing your website. You do get alot of traffic to your site but you feel that the conversion to actual sales is lacking. Do you think your current website design is affecting or pul ...

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Examining Year End Search Trends

Search Engine Marketing (SEM) Internet users generally have two days of uninterrupted web browsing on weekends. With the extra time (Saturdays & Sundays) to search online, weekend web users potentially have higher purchase intents. Naturally since, more time to research, at a leisurely pace, will generally le ...

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