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The Search Engine Marketing Company That Save You Money Through Quality Score Optimisation

When it comes to Google AdWords quality score or Yahoo! Search Marketing quality index, everybody knows from best practices that increasing this magic number not only boost your rankings, but it could lead to significant savings as well. But just how much savings would that be? And would it be worth dedicating your time, mo ...

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Five Simple Steps to have an SEO Friendly Site URL Structure

Five Simple Steps to have an SEO Friendly Site URL Structure Many people say there is no such thing as SEO-friendly URL structure. Especially the IT personnel in your IT Department. Many claim that search engines are perfectly capable of making sense of any type of URL and pretty much any URL structure. In most ca ...

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Should I outsource my SEO to an SEO Company from Overseas?

Should I outsource my SEO to an SEO Company from Overseas? When looking for an SEO company, a company has many options. There are hundreds or even thousands of SEO companies out there (Be it a local company in Singapore or an overseas company in India, Malaysia or other countries). Each company has different strength and w ...

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HMV Staff Take over Twitter

“We’re tweeting live from HR where we’re all being fired! Exciting!!” This tweet, plus many more, has gone viral as British employees from music retailer HMV took to #twitter to vent their frustrations over a “mass execution” of staff. Unhappy about the company’s decision to lay off 190 people, disgruntled e ...

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Can increasing my Quality Score in Google AdWords save me money?

Search Engine Marketing Mention Google AdWords' quality score or Yahoo Search Marketing's Quality Index and everyone knows from best practices that increasing this magic and sacred number is not only beneficial for your Search Engine Results Page (SERPs) rankings, but could also lead to significant savings as well. But jus ...

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How To Do SEO? Its as easy as 1-2-3!

Are you a seasoned PHP/.Net Developer? Or are you currently a learn-as-you-go person trying to master SEO? No matter what, SEO though time consuming, is not as complicated as what it may seem. The only trick is that the Google's algorithm changes very frequently so you must know how to vary your tactics and strategies accor ...

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Should you do outbound link to improve your SEO?

When people our SEO industry talk about linking, it’s typically about inbound linking (1-Way Link, 2-Ways Link, 3-Ways Link, 4-Ways Link, Link Wheel, Pyramid Link, etc). After all, inbound links pointing to your money site (website) are what establishes trust with the major search engines such as Google, Yahoo and Bing. ...

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What are SEO on-site and offsite factors?

SEO On-site optimization refers to the factors that you can control on your web site. Below are some examples for your info: The text on your web page. The number of web pages on your website. The number of keywords and related keywords on your web pages. The links on your web pages to other pages of your site. ...

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Internet Marketing using Google Autocomplete

I'm sure most of you reading this blog here is a frequent user of Google search (who isn’t?). Have you noticed that Google likes to try and guess what it is that you are searching for with its autocomplete feature. According to Google these search suggestions or predicted queries “are algorithmically determined b ...

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Advertising on Internet Yellow Pages

Way back in the 80s and 90s, many of our family and friends frequently used the Yellow Pages to source for various products & services. In fact, in the heyday, Yellow Pages was THE platform to be seen. Many potential customers would flip the directories to look for you. Fast forward to the 90s, as the usage of print ...

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