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2010 Social Media Trends

The end of 2010 and the beginning of 2011. How nice. A new year always bring a slew of prediction and trend posts, so we had to jump in. We particularly enjoy looking at previous "predictions" to see what actually happened. Here's what we predicted for 2010 and the outcome as of the end of the year: 1. Myspace will ...

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10 reasons to commit to Social Media in 2011

For Small Medium Enterprises (SMEs), have you thought about giving Social Media Marketing a try in 2011? Or have you already dabbled in platforms such as Facebook and Twitter already? Are you doing it on your own, or have you engaged and paid for a professional to do the job? Here are 10 reasons from iClick Media on why ...

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How to SEO in 2011?

Happy New Year! Last year in 2010, it can be summed up as a year of many new things in the world of Internet Search Marketing. We saw the introduction of Google Caffeine, Google Instant, Google SERP revisions (so many times, so frequent) to marry organic and local listings, and the Yahoo!/Bing index merger to name a few. ...

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Google AdWords - Enhanced CPC

The Google AdWords blog announced a new bidding method available to advertisers named enhanced CPC. Enhanced CPC uses your conversion data, the one you may willing provide to Google AdWords, to automatically adjust your Max CPC prices. The system predicts the likelihood of an ad converting based on the historical con ...

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Yahoo and Bing Search Alliance

The Yahoo! and Microsoft Search Alliance combines the complementary strengths of Yahoo! and Microsoft to create a competitive choice in search with the scale to fuel sustained development. Both companies aim to ultimately enable searchers to find relevant results faster, and provide more value for advertisers and better ...

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How to integrate SEO and Web Design?

Web Designers and SEO teams remain locked in a continuous feud divided by a line in the Google sandbox. Both sides stand behind their respective crafts, each believing their work is vital to online success. On the one hand, the SEO team must drive traffic. The other must communicate brand experience. Both are very esse ...

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Do SMEs need a website?

If you've clicked on to this blog article, you've probably assumed that's a rhetorical question to which the answer is a resounding "yes!" It's not? It's something you really need to give it some thoughts. Here's the thing. Many small businesses (SMEs) don't need a web site. Many small business websites don't delive ...

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Facebook is a Growing, Global Force

Facebook is huge. It is growing. The truth is, it is comparable to paid search. The key point, however, is that the inventory available on Facebook is huge, its global, and its growing. On a dollar-for-dollar basis, Facebook and Google are performing the same on this particular campaign. However, when the budget was r ...

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Social Media Measurement - 6 key metrics

1. Gross Views Gross views is the aggregate of views across your various social media channels. It represents the number of times users were exposed to your brand through your social media channels. The calculation will vary depending on the channels that you use, but some of the metrics that go into this calculation inclu ...

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9 Most Common Link Building Strategies

As a webmaster, you have already been told that backlinks from external sources are paramount to high rankings in search engines. Unfortunately, many online marketers fail to separate the good from the bad  when it comes to pursuing links. The following is a detailed breakdown of all link major link buildingstrategies , ...

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