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Does advertising on Social Media helps? Yes, it provides a 3:1 ROI!

Are you a company based in Singapore? If you are, have you tried Social Media Marketing before? Do you know that for every SGD$1 spent on Social Media, there is a potential $3 to $4 of revenue that you can generate out? This study was conducted by the Internet Advertising Bureau (IAB) which included studies on advertising c ...

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HMV Staff Take over Twitter

“We’re tweeting live from HR where we’re all being fired! Exciting!!” This tweet, plus many more, has gone viral as British employees from music retailer HMV took to #twitter to vent their frustrations over a “mass execution” of staff. Unhappy about the company’s decision to lay off 190 people, disgruntl ...

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Optimum Facebook Posting Times

Timing is everything, they say, and that premise may apply to social media platforms like Facebook as well. Can timing your posts help increase your return on investment? According to Buddy Media’s study “Strategies for Effective Wall Posts: A Timeline Analysis,” the time that you post content on Facebook can make a ...

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Is your Social Media campaign handled by your colleagues?

Is your Social Media campaign handled by your colleague? If it is, read on. Many companies, especially the Small-Medium Enterprises (SMEs), tend to get their staff or even their friends to help out in their Social Media marketing. However, though I can understand they're trying to save a buck or two, what they do not kno ...

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Be careful about what you tweet!

A VULGAR message was accidentally sent out on the corporate Twitter account of The Straits Times yesterday. The message, sent out at 12.15pm to more than 46,000 followers of @STcom on the social networking site, read: 'omg. f... you all. seriously.' It was deleted within seconds. Upon being alerted, Straits T ...

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The rise of Social Media Marketing.

The rise of Facebook advertisement is having a profound impact on the performance marketing ecosystem. Facebook is now the most visited website in the US, with more visits than Google, according to Experian Hitwise. The social network is also projected to take in more than $2 billion in advertising revenue in 2011, acco ...

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Who are the Top 4 Internet Display Ad selling companies?

Facebook, the Social Marketing Company, will overtake Yahoo as the U.S.'s top seller of display advertisement on the Internet, according to eMarketer estimates released earlier. The social network’s share of the $10.1 billion market for online display ads in the U.S. will double from 13.6 percent in 2010 to  21.6 pe ...

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What do consumers want on Social Networking platforms?

What do consumers want on Social Networking platforms? K S Tan has been a loyal Kit Kat fan for as long as he's remembered. When he saw the Kit Kat page on Facebook some time back, he felt compelled to comment and post on its wall. "I eat Kit Kat very frequently. Very very frequently!" Recently, Facebook has been getti ...

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iClick Media's guide on "How to increase your Twitter following?"

It is easy to setup an account on Twitter and post twits. Within minutes, you should be getting followers, if your content is what your followers want to read. However, to achieve critical mass is not easy. Getting from zero to 10 and to 100 is fairly simply. To get to 1,000 or even 10,000? Now that requires skill, patience ...

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Have you utilise both Search and Social Marketing for your advertising campaign?

Facebook, Twitter and even LinkedIn has seen exponential growth. These social networking sites have millions of active users on their portal everyday; users foraging for information, browsing pictures, viewing through friend's social status updates and etc. What has massive amount of users using these platforms have in l ...

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Rolls Royce is utilising Facebook, Twitter & Youtube for its Phantom series.

Rolls Royce is utilising Social Media Marketing platforms such as Facebook, Twitter & Youtube for its Phantom series. "If we are not leveraging on digital we are missing out on a segment of consumers who could be our potential customers." Rolls-Royce, a luxurious car manufacturer has taken to digital marketing for it ...

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Internet Marketing Budget for 2011

There are many platforms where you can invest to reach out to your target customers. The Internet alone is thriving with lots and lots of niche platforms. So, how can you know which platform is suitable for you? iClick Media is glad to share with you the views by Brand Marketers, Agencies, Technologists & Others. ...

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Are Asian companies willing to use Facebook to interact with their external and internal stakeholders?

According to a report from Burson-Marsteller, many top Asian companies are still reluctant to engage stakeholders through Facebook, despite the biggest year-on-year increase in their official presence on the platform. I find it puzzling and bizarre. Which platform can boost a usage of 500 million active users? Not many ...

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What is Twitter Marketing for your business?

Tip 1: Just be your normal self and you'll be fine The beauty of Twitter is that it's a huge global community of human (mostly; there are spammer accounts but they're easy to recognise, block and report to the authorities). So do show your human side, especially when using your business account. Talk about things that ...

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How often do you use Facebook in the loo?

You may scoff at that coworker who brings a newspaper into the bathroom at work, but we know the truth about you now. According to Atlanta-based AIS Media, a survey of 500 people found that 27% of Americans report using mobile devices to check Facebook while in the bathroom. "While it may seem humorous to survey people ...

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What is Facebook's advertising revenue?

It turns out Facebook is a lot like Google after all. As the social network steams past 650 million global users, its business is looking more like Google's in that the majority of its ad sales now come from small- and medium-size companies that make use of its self-serve ad system, a model that turned Google into a $ ...

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What is the Regulations for Paid Tweets & Sponsored Posts in UK?

The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers (internet marketers), who will now be required to state any relationship (s) they have with a product or company. The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade ...

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2011: Bing Instant, Social Search & Social SERPs,

Last year in 2010, internet business marketers saw a tremendous amount of innovation and growth in the social media and search space. Google introduced Instant, Bing and Yahoo completed the organic and paid search transition of their Search Alliance, Facebook handed over exclusive "Like" data access to Microsoft, and Go ...

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PPC in 2011

Most would agree that 2010 was a good year for the Pay per click (PPC) industry. Google AdWords continued to innovate and lead the marketplace. The floundering Yahoo Search Marketing merged with Microsoft adCenter to form the stronger Search Alliance. Facebook continued to make strides in creating a substantial PPC-based ...

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Use Social Media to boost your SERP ranking

Have you always thought that Social Media is more of a leisure activity and can't be use seriously for any business benefits? Think again. Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. Of course, social media links are ...

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6 trends to watch in 2011!

Six More Trends to Watch in 2011 Before throwing out some ideas for this year, I want first to say that the trends in my earlier posts (other than Google Buzz) aren't over yet. Each continues to evolve over time, with greater adoption, better applications, and solid case studies. So in 2011, the above trends will solid ...

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2010 Social Media Trends

The end of 2010 and the beginning of 2011. How nice. A new year always bring a slew of prediction and trend posts, so we had to jump in. We particularly enjoy looking at previous "predictions" to see what actually happened. Here's what we predicted for 2010 and the outcome as of the end of the year: 1. Myspace will ...

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10 reasons to commit to Social Media in 2011

For Small Medium Enterprises (SMEs), have you thought about giving Social Media Marketing a try in 2011? Or have you already dabbled in platforms such as Facebook and Twitter already? Are you doing it on your own, or have you engaged and paid for a professional to do the job? Here are 10 reasons from iClick Media on why ...

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Facebook is a Growing, Global Force

Facebook is huge. It is growing. The truth is, it is comparable to paid search. The key point, however, is that the inventory available on Facebook is huge, its global, and its growing. On a dollar-for-dollar basis, Facebook and Google are performing the same on this particular campaign. However, when the budget was r ...

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Social Media Measurement - 6 key metrics

1. Gross Views Gross views is the aggregate of views across your various social media channels. It represents the number of times users were exposed to your brand through your social media channels. The calculation will vary depending on the channels that you use, but some of the metrics that go into this calculation inc ...

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Social Media Demographics Breakdown

iClick Media presents... the Social Media Demographics Breakdown.

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More marketing dollars for Social Media in 2011!

According to a November 2010 survey of business executives around the globe by StrongMail, nearly two-thirds of companies (SMEs & MNCs) will increase their advertisement spending on Social Media - 57% will put more dollars toward social media marketing. Search took a distant third place with 41% of respondents indicat ...

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How to be popular on Facebook?

You're on facebook. Your friends are on facebook. Your community store at the corner of the road is on facebook. Everyone's on facebook. So the question is, how do you get more popular on facebook? Facebook reveals their secret to be popular on facebook. Talk more about yourself, less about family, and be a bit negati ...

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1 in 2 people living in Singapore are on Facebook.

This is a phenomenal number. 50% of people in Singapore are on the Social Networking platform - Facebook. Do you share your daily fuss with your family and friends, upload photos of your recent year-end trip, poke your friends, play games with your friends, all on Facebook? You are not alone. 50% of users in Singapore ar ...

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What you should do for your Internet Marketing efforts during this festive period.

The Christmas/New Year holidays are an important time to look at how your business identity is performing on the internet. In the spirit of the Christmas season, let's take a look at the 12 days of managing your internet business listings so that customers can find you this holiday shopping season, as well as in the co ...

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