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5 Tips To Improve Your SEO Using Page Titles

Google, being the Internet giant they are, are constantly upgrading their SEO algorithm to ensure that they deliver the most accurate result, to the users of Google. With every SEO algorithm upgrade (Google Panda Update and Google Penguin Update), it is very important to ensure that the basics of your website is properly op ...

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Impacted By Google Penguin 2.0? Take a look at our 3-Step Recovery Guidelines

Google's mission has always been to deliver accurate search results, to the Google users. Recently, in the combat against unethical SEO linking, Google has unveiled their latest weapon - the Penguin 2.0 update. This is considered to be one of the biggest SEO update by the Google webmasters since April 2012. Heavy fall in ra ...

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8 SEO Tips To Rank Your Website

Hi there! Today, we would like to share with you 8 SEO tips to rank your website on page #1 of Google. The number 8 is highly symbolic in Asian society. In the chinese community, 8 stands for 'fa' or 'huat' which means to prosper and to grow rich. In similar context, by following these 8 SEO tips, you can be sure of a hi ...

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How to prepare yourself against Google SEO Penguin update?

Unless you're living in a remote part of the world, undoubtedly you would have heard the rumblings of a coming Google Penguin update of significant proportions. To paraphrase Google’s web spam lead - Matt Cutts, the algorithm filter will have a "next generation" coming and that undeniably will have a major impact on t ...

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How to improve your website ranking? Through Link Building!

Are you looking to improve your website's ranking on the search engine results page (SERPs) of Google, Yahoo and Bing? Look no further! iClick Media is going to share with you 5 secrets on how you can market your website to improve the visibility and branding! The web today (2013) comprises of trillions and trillions of ...

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Five Simple Steps to have an SEO Friendly Site URL Structure

Five Simple Steps to have an SEO Friendly Site URL Structure Many people say there is no such thing as SEO-friendly URL structure. Especially the IT personnel in your IT Department. Many claim that search engines are perfectly capable of making sense of any type of URL and pretty much any URL structure. In most cases, th ...

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Should I outsource my SEO to an SEO Company from Overseas?

Should I outsource my SEO to an SEO Company from Overseas? When looking for an SEO company, a company has many options. There are hundreds or even thousands of SEO companies out there (Be it a local company in Singapore or an overseas company in India, Malaysia or other countries). Each company has different strength and ...

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How To Do SEO? Its as easy as 1-2-3!

Are you a seasoned PHP/.Net Developer? Or are you currently a learn-as-you-go person trying to master SEO? No matter what, SEO though time consuming, is not as complicated as what it may seem. The only trick is that the Google's algorithm changes very frequently so you must know how to vary your tactics and strategies accor ...

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Should you do outbound link to improve your SEO?

When people our SEO industry talk about linking, it’s typically about inbound linking (1-Way Link, 2-Ways Link, 3-Ways Link, 4-Ways Link, Link Wheel, Pyramid Link, etc). After all, inbound links pointing to your money site (website) are what establishes trust with the major search engines such as Google, Yahoo and Bing. ...

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What are SEO on-site and offsite factors?

SEO On-site optimization refers to the factors that you can control on your web site. Below are some examples for your info: The text on your web page. The number of web pages on your website. The number of keywords and related keywords on your web pages. The links on your web pages to other pages of your site. ...

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Internet Marketing using Google Autocomplete

I'm sure most of you reading this blog here is a frequent user of Google search (who isn’t?). Have you noticed that Google likes to try and guess what it is that you are searching for with its autocomplete feature. According to Google these search suggestions or predicted queries “are algorithmically determined b ...

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Advertising on Internet Yellow Pages

Way back in the 80s and 90s, many of our family and friends frequently used the Yellow Pages to source for various products & services. In fact, in the heyday, Yellow Pages was THE platform to be seen. Many potential customers would flip the directories to look for you. Fast forward to the 90s, as the usage of print ...

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Optimizing for Long Tail Keywords

Today we are going to take a look at optimizing for long tail keywords, and why this should be an important part of your SEO campaign. When we talk about the long tail keyword, many people dismiss optimizing your site for these phrases.  The most commonly cited reason is that they simply don't have enough search volume. ...

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5 SEO Tips for Corporations

Tip #1 - Don't Ignore SEO Recommendations Put another way, SEO recommendations need to be given their proper prioritization within the list of everything else your IT team is trying to accomplish for your website. It's important to recognize that most IT teams don't have much visibility into analytics and don't see how ...

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What is the hardest part of SEO? Dealing with people.

The really hard part about search engine optimization isn’t the SEO itself but dealing with people within your organization who have (or should have) an impact on SEO. Optimizing H1s is easy. Dealing with people is hard. Really hard. What follows are a series of the most important lessons I’ve (maybe) learned while ...

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The 10 most expensive SEO mistakes you should avoid!

Do you currently have a website? Or do you plan to design and develop a new website soon? No matter which side of the fence you're on, its important that you know the importance of search traffic you can get from search engines such as Google, Yahoo and Bing. Traffic to Internet Marketers is as important as the location of ...

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6 Most Common Mistakes In Website Design for e-Commerce Sites

I'm sure you've seen some really amazing websites that did really well for their e-commerce business. However, there are those that fare extremely miserably at it. So what really is the difference between a good and a bad e-commerce website? What guidelines did the good and successful website implement and what mistakes did ...

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Is your current Web Design pulling down your Conversion Rate?

Hi there. So, you have a website. You spend alot of money engaging a company to design and develop it. You then spend a huge bomb of money marketing your website. You do get alot of traffic to your site but you feel that the conversion to actual sales is lacking. Do you think your current website design is affecting or p ...

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Google Search Algorithm update video

Do you know that search engines, in particular Google, keep on evolving their technology to provide better user experience and results? They invested millions of dollars and employed thousands of people because they feel that they want to keep spam at bay. Being a market leader in the Search industry, Google is putting i ...

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How to spot a bad SEO service provider?

Everyday you're doing business, you could receive various SEO proposals from different companies promising different results at different pricing. So the question is, how do you spot or know if the SEO provider is lemon or whether he really knows his stuff? Based on our experience, there are a few things you should do du ...

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Can pdf files on the net be SEOed? Yes!

Quite some time back, the major search engines like Google and Yahoo used to index only the basic html pages. However, when we build webpages now, the information are no longer static. Many webpages are linked to a database with ever changing content. PDF files are also becoming very popular amongst web users and the goo ...

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The 7 SEO mistakes you should avoid

After being in the Search Engine Optimisation business for so long, we have come across many sites that are wonderfully designed and crafted. On the other hand, we have also come across sites that are unappealing to both humans and robots. Below are 7 common SEO mistakes that iClick Media would like to share with you. ...

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How to use Meta Description effectively for your SEO efforts?

Search Engine Optimisation (SEO) is about improving the ranking of your webpage on search engines' results page (SERPs), to generate traffic to your websites. One way of improving traffic to your site is through meta description tagging. So, what exactly is meta description? Meta descriptions main purpose is to show ...

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Top 10 Ranking Factors for Google Maps SEO

Another frequently asked question from our clients. How to appear on the Google Maps of the Search Engine Results Page (SERP) page 1? Below are our findings. 1. Physical Address in City of Search 2. Manually Owner-verified Place Page 3. Proper Category Associations 4. Volume of Traditional Structured Citations ...

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Top 10 SEO Ranking Factors

Many clients have asked us, what is the most important thing to do to get the websites listed up on the Search Engines. Truth be told, there isn't a single factor that can boost your rankings. However, we'll be glad to share with you the top 10 important ranking factors for a website. 1. Unique and Relevant content. ...

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The Power Of The Canonical Tag

If you're reading this, you're probably a Search Engine Optimiser (SEO) or probably a web designer who wants the site you're designing to get a favourable listing on the Search Engines Results Page (SERP). For today's topic, we're going to touch on the difference between rel=canonical and the 301 redirect. Below is a vid ...

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Longer search queries down 3 percent

Statistics from Experian Hitwise have shown that long-tail keywords or long search queries are on a decline. We believe that 1 of the key factors is because of Google Instant. The ability to show users search results as they're typing in their search queries gave the user instant results. They do not have to key in more wor ...

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How your Google ranking affects your Click-Through Rate (CTRs)?

It is very important for websites to appear on Google's page 1, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify. Websites ranked #1 received an average click-through rate (CTR) of 36.4 percent; number two had a CTR ...

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What is PageRank?

In my years of explaining Internet Marketing concepts to customers and friends, 1 very common asked is "What exactly is PageRank?" Many laymen can actually understand what are link buildings concepts, the theory of refreshing and updating your website's content and etc. When it comes to PageRank and how it works, many actua ...

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Have you utilise both Search and Social Marketing for your advertising campaign?

Facebook, Twitter and even LinkedIn has seen exponential growth. These social networking sites have millions of active users on their portal everyday; users foraging for information, browsing pictures, viewing through friend's social status updates and etc. What has massive amount of users using these platforms have in l ...

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Google Social Search Update

Watch this video: Brought to you by iClick Media

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Should marketers judge the success of SEO on keyword ranking alone?

Search engine optimization (SEO) is a process that is very simple in principle and theory. On-Page SEO, Off-Page SEO, Link building, Meta-Tagging, Robots.txt, etc. The list goes on. If you get that right, Bingo! You should probably be laughing your way to the bank. However, actual execution is always surprisingly complex ...

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Google: Only 2% Opt-Out of Instant

Only about 2 percent of users have opted out of using Google Instant, according to Ben Gomes, Instant lead engineer. Launched in September, Google Instant tries to predict what you're looking for and shows you results as you type. Granted, a low opt-out rate doesn't mean everyone loves Instant. It could just mean peo ...

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5 tips for On-Page Optimisation for Beginners

If you're reading this post, you're probably interested enough in doing on-page optimisation for your website. iClick Media Singapore have generally classify it into 5 main tips. 1) URL/File Names It is never a good idea to change your company or organisation's domain name at this point of time. You would probably hav ...

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What is Google's Search Advertising share in China?

Google China's share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles. Google's search advertising share increased to 23.1 percent, up from 21.6 percent in Q3 -- still much lower than i ...

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The 6 biggest Search Engine Optimisation mistakes

The early part of the year, especially the 1st quarter, is a time to make resolutions, and then promptly fail to follow them. That said, it's also a time to for new beginnings, a chance to correct the mistakes of the past. Within search engine optimization (SEO) there are plenty of mistakes that people make that they ...

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Americans say no to regulation of search engines

The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen. Released on Sunday, the survey found that over three-quarters (77%) of U.S. adults were against any government regulation of how Googl ...

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What is Bing's market share?

New York, N.Y., Jan. 12, 2011 — Experian® Hitwise®, announced today that Google accounted for 69.67 percent of all U.S. searches conducted in the four weeks ending Jan. 1, 2011. iClick Media investigates. Bing-powered search received 25.77 percent of searches for the month, with Yahoo! Search and Bing receiv ...

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What is a Business Blog?

A Business Blog is simply a blog, except that its content and the users are skewed towards a particular business in mind. Below are some tips on how you can manage your business blogs effectively, thereby increasing your “authority” in that industry and ultimately be rewarded with a higher page rank on Google ...

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Anchor Text or Link Relevancy?

Have you thought about what is the difference between opting for a more "pro anchor text" strategy or one that is focused on "link relevancy"? Using the same keywords repeatedly may lead you into the Google penalty box so try to steer away from that. Instead, use a larger variety of keywords and brand building strategy ( ...

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Don't be overly obsessed with anchor text

This year started out with a bash, or what should probably be characterized as a lot of bashing, specifically on Google's search quality. There's been a ton of buzz about the deteriorating quality of Google's search results over the last week: Google's decreasingly useful, spam-filled web search Trouble in the hou ...

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2011: Bing Instant, Social Search & Social SERPs,

Last year in 2010, internet business marketers saw a tremendous amount of innovation and growth in the social media and search space. Google introduced Instant, Bing and Yahoo completed the organic and paid search transition of their Search Alliance, Facebook handed over exclusive "Like" data access to Microsoft, and Go ...

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Use Social Media to boost your SERP ranking

Have you always thought that Social Media is more of a leisure activity and can't be use seriously for any business benefits? Think again. Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. Of course, social media links are ...

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How to SEO in 2011?

Happy New Year! Last year in 2010, it can be summed up as a year of many new things in the world of Internet Search Marketing. We saw the introduction of Google Caffeine, Google Instant, Google SERP revisions (so many times, so frequent) to marry organic and local listings, and the Yahoo!/Bing index merger to name a f ...

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How to integrate SEO and Web Design?

Web Designers and SEO teams remain locked in a continuous feud divided by a line in the Google sandbox. Both sides stand behind their respective crafts, each believing their work is vital to online success. On the one hand, the SEO team must drive traffic. The other must communicate brand experience. Both are very es ...

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9 Most Common Link Building Strategies

As a webmaster, you have already been told that backlinks from external sources are paramount to high rankings in search engines. Unfortunately, many online marketers fail to separate the good from the bad  when it comes to pursuing links. The following is a detailed breakdown of all link major link buildingstrategies ...

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Google to look at deceptive black hat SEO technique

Be wary when a lurking SEO company comes out of the blue to offer you 'guaranteed placement' on Google's Search Engine Results Page (SERPs). They may be using black hat SEO techniques to boost your organic ranking. If you're caught by Google, your site may be blacklisted. In fact, no SEO company can guarantee you anything o ...

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On Page Optimisation

There are over 200 different algorithms with varying degree of 'points' that search engines give. Search engines like Google, Yahoo! and Bing are fiercely secretive about their algorithm because they do not want marketers to abuse them. iClick Media is glad to share with you 4 major points with regards to On Page Optimis ...

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Article Submission and SEO

Article Submission is crucial for any forms of SEO. Whether you're a Small Medium Enterprise (SME) or Multinational Corporations (MNC), article submission is a must. So how do you do it correctly, and effectively? The greatest misconception about article marketing and SEO is that these techniques produce outcomes within ...

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Which SEO company to choose?

There are many professional as well as freelance SEO companies/entitles/consultants that can convince you that they're the right one for you. But, how do you really know? How do you actually find the right SEO company to handle your Internet Marketing strategy? The importance of search engine optimisation can hardly be u ...

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Do you think results on SERPs are equal?

Do you think search results that you get on portal such as Google, Yahoo! or Bing is equal? The Search Engines Results Page or SERPs that is commonly known in the industry may not be that equal and "un-evil" after all. With the merger of Yahoo! and Bing, Search Engine Optimization (SEO), Pay-per-click (PPC) and website c ...

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Internet Marketing has surpassed newspaper ad revenue

Yes, your eyes are fine. Its true. Internet Marketing revenue has surpassed that of traditional media - newspaper. 2010 will see more money spent on Internet advertising then on print newspapers, Forbes reported. This week "marked the official beginning of the internet's reign over print as a report shows that 2010 onl ...

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What you should do for your Internet Marketing efforts during this festive period.

The Christmas/New Year holidays are an important time to look at how your business identity is performing on the internet. In the spirit of the Christmas season, let's take a look at the 12 days of managing your internet business listings so that customers can find you this holiday shopping season, as well as in the co ...

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The No.2 Advertising Medium -> The Internet !

Great news for all e-marketers! Advertising revenue on the Internet is surging upwards after a 3.8% decline in 2009!

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SEO Site Audit

Search Engine Optimisation or SEO site audits are of paramount importance to any web masters or any one that wants their website to be properly crawled, indexed and ultimately ranked highly on Google or any other search engines. SEO audit process involves investigating, analyzing and diagnosing a site's overall usability ...

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How to optimise page speed for Google SEO?

Google has been telling everyone that page speed is an increasingly important aspect of websites. The Google Speed site - which has the goal of making all web browsing as fast as turning the pages of a book - has been featured in several posts on their Webmaster blog, and feature links to various free tools that they have m ...

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Proper SEO and Robots.txt file

When it comes to Search Engine Optimisation or SEO, most people understand that a Web site must have quality content, "search engine friendly" site architecture, meta data (title tags, meta description, and meta keywords tags) and etc. However, many so called 'optimised' websites that I've checked recently have omitte ...

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